After doing a bit of research for one of our clients today, I found a stat that shocked me: 54% of U.S. companies ban social media in the workplace…according to a study done by Robert Half Technology (an IT staffing company).
It’s shocking because, in my opinion, the value and benefits of encouraging the use of social media far exceed the negatives. If your employees are properly trained, they can be increasing your brand awareness, driving traffic to your website and showing company comrade, all through social media.
Of course it’s scary to think about what your employees could say about your company in the social media world if they are frustrated, but as long as you have a social media policy in the place and a solid training program, you can minimize that risk.
If you need help coordinating these classes, feel free to call us! We’re doing it for our clients, and we’d be happy to help you! E-mail us at melissa@serendipitconsulting.com or call 480.250.4315.
