With the holidays upon us, it’s sometimes easy to lose focus of business goals. With a struggling economy that has hopefully reached a plateau, if you’re not in the retail business, November and December can be tough months for your company. It’s the end of year and 2010 is right around the corner.
Now is not the time, however, to become complacent and blame your lower revenues on the holidays. You have to continue to think outside the box and even step up your game to end the year with a bang. Here are five ways we’ve come up with to give your company the boost it needs to start 2010 with fireworks!
1. Host a holiday open house! If you’re late on this bandwagon, consider hosting your event after the New Year! As December calendars are most likely already filled with holiday festivities, celebrate 2010 by inviting your customers and clients to enjoy appetizers and drinks and really show case what you’ve got. We, at Serendipit Consulting, can help you plan and invite your attendees to maximize your exposure and introduce yourself to new business opportunities.
2. Send holiday thank you gifts. This can be a simple card to say thank you for your customers’ loyalty throughout the year. Go GREEN with this venture and send an E-card instead! You can also make a donation to a charity that is aligned with your clients’ mission statement.
3. While we’re speaking of charitable donations, invite your clients to give back to your community by promoting volunteerism. Invite your customers to your local food bank and sort donations hand in hand or ask them if they’d like to participate in a holiday food or toy drive. You can do this in a way that will not only show that your company cares, but also build a lasting impression of good will with your clients.
4. Share your goals for 2010 with your clients. Recap the accomplishments you’ve made in 2009 and let them in on what to look forward to in the coming year. Serendipit Consulting can help you create a compelling newsletter (or e-newsletter) to your clients and investors to highlight your company.
5. And finally, don’t forget your employees! Giving back to them this holiday season is an important way to boost morale and send them running full speed ahead into the new year. When holiday bonuses may not be an option, reach out to your partners for industry trades. Present gift certificates and invites for fun (donated) activities to your employees in place of a monetary bonus! They will appreciate the recognition and your efforts will be much appreciated!
We hope that you’re in the midst of a wonderful and festive holiday season and wish you all the best for the holidays! Serendipit Consulting is growing each month and we are looking forward to a plentiful 2010 for you and your own! Happy Holidays!
