Many of our clients ask us why their brand needs to have a presence on Twitter or Facebook. They want to know why anyone would care to follow or friend their brands.
Well, here’s a great starting point. A recent study (conducted in December 2009) by MarketingSherpa, indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online. The second most popular motivation to follow brands on Twitter was to learn about new products or services.
Another study, conducted by Razorfish in August 2009, concluded that exclusive deals were the top reason people followed brands on Twitter. It also showed that people who friended a brand on Facebook or Myspace more likely to be a current customer of that brand than those who became of fan of a brand on Twitter.
