Case Study



Orangetheory Fitness is a workout backed by science, literally. Any member of the Serendipit team will tell you that the one-of-a-kind workout not only kick starts your metabolism and helps you burn calories up to 36 hours after your workout, but also increases endurance, strength and power in as little as one month.

Serendipit has provided PR & Marketing services for Orangetheory Fitness in Arizona for more than three years. We began working with the franchise when there were just two studios in Arizona. Today, there are 19 with plans to expand to 26.

Serendipit has become a true extension of Orangetheory Fitness franchises in Arizona, assisting with everything from PR, marketing, social media, grassroots efforts, design and more. No idea is too out of the box – and throwing on an orangeman suit has never stopped us.



Orangetheory Fitness is by far the MOST mentioned fitness concept in Arizona. In 2014, we had 70+ media hits run in local TV, radio and print publications. Throughout the first quarter of 2015, we have already garnered 28 media wins in the Valley.

Since working with Serendipit, intro offers across the region have doubled. As of December 2014, OTF Arizona had a total of 7,369 members.


Each studio has at least 1,000 Facebook fans by the time they open doors for classes. When it comes time for the VIP grand opening party, each studio has welcomed over 200 guests – sometimes as many as 300.

Five of these studios opened with over 500 members: Scottsdale Ranch, South Chandler and Central Phoenix. Only 26 total studios nationwide have reached this goal! We are proud to say we helped three Arizona studios achieve this recognition.


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cs-fb-ico 46,789 total likes 46,000+ check-ins

cs-tw-ico 2,000+ mentions 1,468 followers

We boast a 93% influence rate

cs-pin-ico 853 followers

cs-ins-ico 649 mentions of #OTFAZ 513 followers


  • Over 10,000 people reached at quarterly regional events
  • 15 orangeman sightings per day during studio pre-sales