Category Marketing

Can AI Replace Graphic Designers?

Will AI Replace Human-Generated Designs? A valid question, especially in today’s AI-pro world! And the short answer is no…t yet.  AI has undoubtedly been a game-changer in many industries, including graphic design. AI-powered tools like Adobe Express, Piktochart, and Canva…

How to Develop a Brand

Steps to Successful Brand Development How to develop a brand examines and defines elements like naming, archetypes, positioning, brand voice, logo, brand mission, brand development strategy, and more, so it’s important to invest in the process. Brand development is methodical.…

4 Steps to Killer Influencer Marketing Campaigns

Why Influencer Marketing Campaigns Make Good Sense As online marketing becomes more competitive, it becomes harder for individual brands to stand out. That’s why more  businesses are turning to social media channels. Influencer marketing strategy can result in  influencer marketing…

How to Market to Generation Z

Attracting Gen Z Gen Z is complex; there’s no doubt about it. They live in the past, but at the same time, they’re defining the future. Born between 1997 and the early 2010s, Generation Z is the group that all…

Pop Quiz: Brand Positioning

Brand positioning is more than just a catchphrase. It’s a strategic marketing technique that helps businesses stand out in their target market. The problem? Too many businesses think brand positioning is as simple as a logo and a tagline. Spoiler…