Purple Color Theory: It Reigns Understanding color theory in marketing and the meanings behind each color is a must for branding. The design process in branding begins in basic black and white. Think about it. If a mark doesn’t stand…
Color Theory: Trends in Real Estate Branding Understanding color theory for branding and how color works in real estate brand marketing can reveal opportunities to set your brand apart in a crowded field. For years, the same four colors have…
The Ruler Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
The Regular Guy/Girl Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create…
The Outlaw Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
The Magician Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
The Innocent Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
The Jester Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
The Explorer Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
Marketing During the Holidays Marketing during the holidays is key to many brands, but it’s essential to balance holiday-specific messaging with your overall brand positioning. Why is brand consistency important? Well, maintaining a consistent brand identity is smart because it…