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April 22, 2015
Capturing Gen Z’s Attention in Student Housing
Are you effectively communicating with Gen Z for you student housing marketing strategy? GlobeSt.com recently caught up with Alexis Krisay, a partner and the vice president of marketing for Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing market, to get her take on the latest trends. Click here to read full …
April 20, 2015
Using Social Media to Market Your Student Housing Property
Using Social Media to Market Your Student Housing Property According to Alexis Krisay, owner and VP of marketing at Serendipit, every post that leads to a call to action has a Facebook tracking code on it, so Serendipit can monitor click-throughs and the post’s success. “We’re really big on evaluating which content was most successful …
April 16, 2015
Alexis Krisay, a partner and vice president of marketing at Serendipit Consulting in Phoenix, has helped lead the company to 15 percent growth each year since 2009. Click Here to Read More.
November 10, 2014
Save the Day with a Social Media Escalation Plan
Save the Day with a Social Media Escalation Plan Lauren Melby of Serendipit Consulting discusses the importance of a Social Media Escalation Plan for your Student Housing community. With the increased use of online reviews and social media, managing your student housing community’s reputation goes beyond responding quickly to maintenance requests and having an enthusiastic …
November 10, 2014
Top Marketing Trends for 2014
Top Marketing Trends for 2014 “Brands are taking advantage of current news topics in the moment things happen and attaching news to their brand in some way to capitalize on the newsworthiness,” according to Melissa DiGianfilippo and Alexis Krisay, owners of Serendipit Consulting. “This can be done through relevant blog posts, social media sharable graphics …
July 23, 2014
Digital Analytics in Student Housing
Alexis Krisay is a partner and the vice president of marketing for Phoenix-based Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the student housing market. GlobeSt.com recently caught up with Krisay to find out how digital analytics functions in the world of student housing. Click here to read more.
July 21, 2014
Snapchat: 3 Ways to Turn it into a Valuable Marketing Tool for Your Property
If you’re not using Snapchat as a leasing tool, you are missing out on a gold mine of potential new leases. Snapchat is the most popular photo and video sharing service in the world, with users sending more than 400 million “snaps” per day. The coveted group of 18-to-29-year-olds is the most avid user of …
June 23, 2014
Instagram: Grabbing Students’ Attention
Don’t know what Instagram is? (It’s not a door-to-door telegram service.) It’s a popular photo-sharing social media app with more than 75 million users daily. Of these 75 million, 44% are within the Millennial generation and probably right in your wheelhouse for potential tenants, says Serendipit Consulting partner Alexis Krisay. (The other 56% are hip …
June 6, 2014
Alexis Krisay Discusses Brand Mascots with ADWEEK
The life and times of Snuggle Bear – Lecturing us about laundry for 30 years and now a social media star. Alexis Krisay discusses the importance of a brand’s mascot and how to effectively position the mascot to be successful. Read More of the ADWEEK article Here.