On any other day, a title like “T minus 5 hours” would leave people wondering. A new season finale of Grey’s Anatomy? The premiere of a summer blockbuster? The opening of a new theme park? Today though, there are no hesitations. Congratulations, LeBron James, you have achieved your goal with flying colors. Everyone wants to [...]
Entries Tagged as ‘Social Media’
July 7, 2010
To Tweet or Not To Tweet…
Well, that is not the question. If it were, it would be a very easy one, and probably would not follow in the similar Shakespearean question’s steps to fame. Clearly, the answer to that question is yes – this is rather undisputed. However, this wasn’t all for nothing. There is a question… and I’m getting [...]
May 20, 2010
The Future of E-Commerce
Most have used, or at the very least, have heard of PayPal. PayPal allows members to transfer money online using most any account they choose. Currently, PayPay has over 84 million active accounts in 24 currencies, and seeks to promote global e-commerce. However, according to the AdAge article “Is This the Dawn of the Facebook [...]
Filed under Facebook, Social Media, Uncategorized
Tags: e-commerce, facebook credits, paypal
May 18, 2010
The Power of Social
How often do you look to your friends for advice, opinions and referrals? I know I do quite frequently. Whether it’s asking about which doctor’s office to go to, which gym to join or which project management systems to use, my friends are my first and most trusted stop. The other day, I read the [...]
Filed under Social Media, Uncategorized
Tags: marketing, social analytics, social marketing, social networking, social referrals
March 23, 2010
The end of publishing, or is it?
I saw this video the other day on YouTube and couldn’t help but relate it to marketing and public relations aimed at the “Millennial” age group. It’s tough to put a finger on exactly what we want these days. Traditional means of communication (like books and newspapers) are not dead and gone – but we [...]
Filed under Online usage, Social Media, Youtube
Tags: future of publishing, marketing, Penguin Publishing, publishing, publishing industry
March 5, 2010
New iPhone App to Look Out For
This is one of the most interesting and incredible iPhone apps I have seen lately. We can’t wait until it comes out!
Filed under Facebook, Social Media, Weird Stuff, Youtube
Tags: iPhone app, personal branding, personal ID, Social Media
February 18, 2010
We found this quote on Quote Book and couldn’t help but re-blog it! How fitting!
Filed under Marketing Consultant, Social Media, Weird Stuff
Tags: serendipit, serendipit consulting
February 3, 2010
Your business and Facebook contests
Your business has finally decided to take the plunge into the realm of social media and you’re wondering where to go from here. But where do you start in your efforts to engage your fans? Obviously, you want to be as creative and exciting as possible. What if you could offer a prize to increase [...]
Filed under Facebook, Social Media
Tags: Facebook, Facebook contests, Facebook guidelines, Facebook promotions, Social Media
January 24, 2010
Why Followers Follow Your Brand
Many of our clients ask us why their brand needs to have a presence on Twitter or Facebook. They want to know why anyone would care to follow or friend their brands. Well, here’s a great starting point. A recent study (conducted in December 2009) by MarketingSherpa, indicated that learning about specials and sales was [...]
December 7, 2009
Social Media in the Workplace
After doing a bit of research for one of our clients today, I found a stat that shocked me: 54% of U.S. companies ban social media in the workplace…according to a study done by Robert Half Technology (an IT staffing company). It’s shocking because, in my opinion, the value and benefits of encouraging the use [...]
