Best video we’ve seen on the social media revolution yet!
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Entries Tagged as ‘Uncategorized’
February 15, 2010
The art of marketing
In a new business presentation last week, a board member of a community-focused organization asked us how we are able to market to demographics different than our own, specifically an older demographic. We took this question as an opportunity to define the process we take with each of our clients and describe our commitment to [...]
November 10, 2009
Content Content Content
After reading an eMarketer article, “Americans Want Brands That Inform, But Don’t Get Too Friendly” I realized how important it is for businesses to utilize their marketing strategy to provide their audience with news. If your brand can be a reliable source of information, you will succeed in winning your clients’ trust and [...]
September 30, 2009
Smooth Sailing: The Right Mix of Risk and Caution
In any successful business, you’ll find a good mix of risk-taking and caution. Both are equally as important, and too much of one without an even balance of the other can be detrimental.
Luckily, here at Serendipit, we have a great mix of both! I was reminded of this when we took a day-long boating trip [...]
