Crisis management 101: How To Recover Your Brand After Trouble
A crisis can be something as seemingly small as a negative or unprofessional social media comment that an executive makes, or as major as a food poisoning outbreak at your restaurant, a shooting at your property, a natural disaster, or something even worse.
What’s important is how you react, how you respond and how you get the world to move on as quickly as possible. Mitigating the damage to your brand is key.
Click here to see the reminders our co-founder and president of PR, Melissa DiGianfilippo, provides to help keep you sane through the toughest crisis.
Source: Multihousing Pro magazine