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How to Use Facebook Live to Boost Your Brand

Melissa DiGianfilippo, VP of Public Relations at Serendipit Consulting, discusses how to use Facebook Live to boost your brand with AZ Big Media.

Facebook recently gave its 1.6 billion-plus users access to its coveted live video streaming service, Facebook Live. Differentiating itself from other mobile live streaming apps like Periscope and Meerkat, Facebook’s new technology allows users to broadcast their lives, brands and ideas in real-time to a larger audience than ever due to the social network’s global reach. On top of that, the feature can be accessed from any device – yes, even a drone. Facebook Live is shaping modern-day storytelling, and while it seems like the majority of users are large companies and celebrities, you too could reap the benefits of this hot new social media feature.

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