Key Marketing Tactics to Ensure Full Occupancy
Property managers and staff can expand their initiatives to drive new leases in a variety of ways. Alexis Krisay, Serendipit Consulting’s co-founder & president of marketing, discusses some strategies with Multi-Housing News.
It’s no secret that having a solid marketing strategy is paramount when trying to achieve full occupancy. While an exemplary marketing strategy accounts for 50 percent of your on-site team’s success, management and staff must have systems in place to expand upon their marketing initiatives and invest their own personality and commitment into the equation. Success is ultimately found in the vibrancy of a company’s ‘personal touch’—its social media efforts, incentives and communication style contribute to a story aiming to appeal to both prospects and residents alike.
Click here to see a few strategies that will help activate your referral network and drive new leases to your property through trending social platforms and applications.
Source: Multi-Housing News.