OrangeTheory Fitness
Campaign Media
Social Media Management | Regional Media Buying | Local Public Relations | Grand Opening Management | Sponsorship Coordination | Signage Design | Direct Mail Design & Management | Email Management & Deployment | Partnership Creation
For more than 4 years, Serendipit provided full PR & Marketing services for Orangetheory Fitness in Arizona. We began working with the franchise when there were just two studios in Arizona – today, there are more than 30 locations in the Valley!
Serendipit became a true extension of Orangetheory Fitness franchises in Arizona, assisting with everything from PR, marketing, social media, grassroots efforts, design and more. No idea is too out of the box – and throwing on an Orangeman suit never stopped us.
Results
The most talked about fitness brand in AZ
More than 80+ media placements in one year
All studios opened in the 500+ club – achieving 500 members before opening
Pre-sale memberships exceeded benchmarks for all studios
Achieved 93% social influence rate
46,000+ FB fans
More than 49,000 check-ins