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Pinterest Trend: Rich Pins

Pinterest Trend: Rich Pins

Serendipit shares the benefits of rich pins for your business on Pinterest.

Pinterest is the go-to place for all things DIY, recipes, fashion and much, much more. Today, we’re sharing the latest update in Pinterest: rich pins.

It’s just like it sounds, rich pins offer rich content for the pinner universe! These pins include extra information right on the pin itself. Right now, Pinterest has rolled out five types of pins, which include movie, recipe, article product and place.

Check out the benefits of a few of our favorite new styles of rich pins:

  • Place pins include a map, address, as well as a phone number. These rich pins are perfect for those who are trying to show off their store location, studio or student housing community!
  • Product pins make buying product even easier on Pinterest. These pins include real time pricing, availability and where to purchase. Pinners can also get notifications on when items they’ve pinned have dropped in price. Calling all beauty, apparel, and tech companies, this is a game changer for you!
  • And for all the foodies out there, recipe pins now include ingredients, cooking time and serving information. So whether you’re promoting a healthy lifestyle with your pins, or dishing up the best Super Bowl snacks, you’re sure to find use of the rich food pins.

And now the million dollar question….how to get rich pins. To get started, you’ll need to prep your website with meta tags, test out your rich pins and apply to get them on Pinterest. And if you’re not technical, let the team at Serendipit help you prep your site for rich pins today!

Happy pinning!

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