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Student Housing Business

Protect Your Rep

Alexis Krisay, VP of Marketing at Serendipit Consulting, discusses word of mouth marketing and how to handle bad online reviews with Student Housing Business.

“When students vent, they expect a response right away,” says Alexis Krisay, founder and president of marketing for Serendipit Consulting.” One comment on a post can jump to 200 comments within the hour, and the negative exposure can get really crazy.”

Click here to read the full story on page 50.

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