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Selling You: Branding in the Age of Technology

The more things change, the more they stay the same.

That old truism is never more on-the-money than in reference to technology and branding.

Leading practitioners in our community of the art and craft of public relations share insights into what makes branding work and how technology can provide tools in that effort. While they discuss opportunities that have opened up thanks to state-of-the-art technology, a recurrent theme goes to the heart of branding as a power that transcends today’s advances.

Click here to see what our co-founder and president of marketing, Alexis Krisay, has to say.

Source:In Business Magazine

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