Case Study: COR Mother’s Day promo At Serendipit, we believe the role of integrated campaigns in marketing cannot be understated. They are where the magic happens! An integrated campaign is meant to be a custom mix of strategies and tactics…
INBOUND MARKETING VS OUTBOUND MARKETING Inbound Marketing is an umbrella term that covers how visitors arrive on a business’ website or social media pages. Outbound Marketing refers to the traditional form of marketing communication where a business initiates the conversation,…
Video is the future, and Facebook is paving the way for it on its platform. Facebook has announced that they will be turning on sound by default for videos. Users will start to hear videos as they scroll through the…
Finally, some news that isn’t headlined by Facebook, Instagram, or Snapchat. Livestream has announced that their premium and enterprise customers will be able to simulcast to non-Livestream video platforms that support RTMP (or “Real-Time Messaging Protocol” for all you non-coders)…
Congrats, you had a segment during this morning’s news! Now it’s time to give your segment the boost it deserves and get more eyes on your brand. The best way to heighten impressions is by sharing the segment on your…
Are you struggling on how to target millennials for your business marketing strategy? Serendipit Consulting understands the difficulty in approaching these digital natives, which is why we narrowed it down to three particular characteristics that are common among millennials. Millennials…
It was a big week in the land of social media. From long awaited software updates (teaser: you can finally switch accounts on Instagram!) to new reports about the expectations users have when it comes to brands on social media,…
Serendipit Covers the details behind the new app, Pictual If you use Facebook or Instagram you know that motivational posters and quotes are the next big thing. Many people find these off of Pinterest, but if you would like to…
Serendipit wraps up the week with a look at Facebooks premature launch of its snapchat-like app, Slingshot. Facebook accidentally launched their newest app, Slingshot, early Monday. Slingshot is a new app developed to be basically just like Snapchat. It will…
When it comes to connecting and marketing to its fan base, nobody does it better than the MLB. They are constantly searching for new and exciting ways to branch out and connect with current fans as well as reach a…