Case Study: COR Mother’s Day promo At Serendipit, we believe the role of integrated campaigns in marketing cannot be understated. They are where the magic happens! An integrated campaign is meant to be a custom mix of strategies and tactics…
A lot can happen in a year, and that’s a major understatement when it comes to social media. Although it’s impossible to predict how the social media marketing world will evolve over the course of a year, there are five…
Finally, some news that isn’t headlined by Facebook, Instagram, or Snapchat. Livestream has announced that their premium and enterprise customers will be able to simulcast to non-Livestream video platforms that support RTMP (or “Real-Time Messaging Protocol” for all you non-coders)…
Are you struggling on how to target millennials for your business marketing strategy? Serendipit Consulting understands the difficulty in approaching these digital natives, which is why we narrowed it down to three particular characteristics that are common among millennials. Millennials…
It was a big week in the land of social media. From long awaited software updates (teaser: you can finally switch accounts on Instagram!) to new reports about the expectations users have when it comes to brands on social media,…
Serendipit Covers the details behind the new app, Pictual If you use Facebook or Instagram you know that motivational posters and quotes are the next big thing. Many people find these off of Pinterest, but if you would like to…
Serendipit wraps up the week with a look at Facebooks premature launch of its snapchat-like app, Slingshot. Facebook accidentally launched their newest app, Slingshot, early Monday. Slingshot is a new app developed to be basically just like Snapchat. It will…
When it comes to connecting and marketing to its fan base, nobody does it better than the MLB. They are constantly searching for new and exciting ways to branch out and connect with current fans as well as reach a…
We’ve all seen (and laughed like crazy at) Old Spice’s hilarious commercials. Isaiah Mustafah has transformed from an unknown struggling actor into the manly man that every male strives to be, and every female strives to have. And most importantly,…