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PR Grassroots Strategy is Successful for Target

February 22, 2012

  As PR pros, it is our job to target audiences with specific messages in order to stay relevant, fresh and on the forefront of consumers’ minds, especially on a local level. Target (yes, the national mega-store) recently proved how … Continue reading →

Posted in Blog | Tagged Advertising Age, Grassroots strategies, PR, target, Today Show, twitter | Leave a reply

Check-in to the latest social media tactic

May 26, 2011

Location-based social networking is on the cutting edge of social media marketing. In case you’re not familiar, it’s a system or application that delivers content directly to your mobile device, depending on your location. One of the most popular and … Continue reading →

Posted in Blog | Tagged foursquare, goldrun, h&m, iphone, iPhone app, jetblue, new york public library, reebok, scvngr, shopkick, target | Leave a reply

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