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The Serendipit Guide To Hashtags

Serendipit breaks down the basics of hashtag etiquette on social media

If you occasionally frequent the Internet, chances are you are very aware of what a hashtag is – and maybe even use them from time to time on your own social media accounts. If so, kudos to you – although, hashtags go much deeper than that when engaging for your business. When managing a brand, it is essential to understand the basics of hashtag etiquette to ensure you are receiving maximum levels of engagement. We’ve compiled a few key tips and/or reminders to keep in mind when working with hashtags.

  1. Check if a hashtag is in use. If you’re thinking of using a very particular hashtag, quickly look it up on the platform to make sure it’s being used on that social media platform.
  2. Check what the hashtag is associated with. We’ve all heard the horror stories of one brand reacting inappropriately to a trending hashtag, so don’t become one of them! Make sure that you understand the origins and meaning of the hashtag and who has been using it.
  3. Scroll through the feed and see what other people are saying. If you think it relates, send a reply or go ahead and favorite the post or tweet.
  4. Make sure it makes sense. Don’t add a hashtag just for the sake of it. Make sure that you’re using a hashtag that is actually used and make sure that your content relates to the subject of the hashtag. Adding random trending hashtags won’t help you increase engagement – it’ll make you look like spam – and nobody likes spam.
  5. Don’t overdo it. More than three hashtags is overkill and ends up resulting in less engagement overall. You don’t want to sound like this.

We’re big fans of our personal hashtag #teamSerendipit, which allows our audience to see what we’re up to here at the Serendipit office!

Need help to spice up your #socialmedia presence? Give us a call today at 602-283-5209.

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