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The Weekly Wrap-Up

Tech Time

More changes have been announced for Facebook with their most drastic change coming with the “Timeline” feature. If you haven’t seen it yet, “timeline” is set to revolutionize the way we use the social media site. Users will be able to see your entire history (aka your whole life) while on your page and the top of your profile will be adorned with a giant photo, called a “cover.” This photo can be anything you want, and can represent you in some way!  We think the design looks VERY similar to MySpace, but we have to admit that we’re pretty excited to see how this will change the look for brand pages.

App Update-

Facebook seems to be taking over the world these days, and our featured app of the week is actually the long-awaited Facebook app for the iPad. The reveal of the Facebook for iPad app will happen at the iPhone 5 event on October 4. The new app will look similar to Facebook’s regualr interface, but with a speedy, iPad twist. We are excited to check this out and hope it will set the standard for Facebook mobile apps of the future!

Football Forward-

Many people out there don’t even consider fall a season, and instead refer to this time of year as “football time.” And boy, do Americans love football. We came across this fun infographic on AdWeek that breaks down the amount of football watched my Americans, demograpics and all. Our favorite thing about football? That would be Super Bowl advertisements!

Flash of Fun-

We are self-proclaimed foodies over here at Serendipit, so we had an LOL moment when we came across this Gawker article that asked “Why are American restaurant chains spending hundreds of millions of dollars on marketing?” They created a list of the real underlying reasons for why people choose one chain over another and it’s pretty accurate-

Underlying Message of Dining At:
Chili’s: “There’s a Chili’s, let’s just go there.”

Olive Garden: “I only have five bucks but I can eat a shitload of breadsticks.”

Applebee’s: “I guess this is as good as anything else.”

Red Lobster: “If Carla orders shrimp, she better put out tonight.”

TGI Friday’s: “I can have a burger, it’s fine.”

Outback Steakhouse: “I have never even been to the other side of Michigan, much less to Australia.”

What was your favorite piece of news from the week? Are you concerned or excited for the new Facebook changes? What is your casual American restaurant chain of choice?

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