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Top Marketing Trends for 2014

Top Marketing Trends for 2014

“Brands are taking advantage of current news topics in the moment things happen and attaching news to their brand in some way to capitalize on the newsworthiness,” according to Melissa DiGianfilippo and Alexis Krisay, owners of Serendipit Consulting. “This can be done through relevant blog posts, social media sharable graphics or media opportunities.” Approach with caution: Not every event can be leveraged for PR purposes.

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