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Weekly Wrap Up: Happy 4th of July!

Happy July 4th (weekend)! The team at Serendipit thought we’d help you kick things up a notch if you’re going to be doing any grilling this weekend or on 4th of July. With some help from CNN‘s food and health page Eatocracy, we’re here to provide you with the way to turn your hot dog into a top dog. But don’t start cooking up those hot dogs just yet! We’ve got some exciting news in media and marketing to help you become the know-all person at all of your July 4th festivities.

Nike is creating all sorts of buzz in the media, some good, some not so much. The relatively good buzz is about Nike’s deal in re-signing Michael Vick as a Nike athlete. You may remember Vick as the Philadelphia Eagles quarterback who was sentenced to 20 months in federal prison for a dogfighting conviction, he has since been back on the Philadelphia Eagles and is a spokesperson against dogfighting. Now it may seem kind of funny to consider that “good buzz” for Nike, but you can weigh the lesser of two evils when you hear about how Mayor Tom Menino of Boston Massachusetts wants the new Nike window display at its Newbury Street store taken down. While out with his family in the area, Menino noticed t-shirts in the window with the expressions “Dope,” “Get High,” and “F**k Gravity” on them. He completely disagrees with their method of promotion and insists, “They should be out educating our young people about the damage drugs do to you. But in their windows on Newbury Street, they’re promoting the issue of drugs.” Even an advertising juggernaut like Nike can make mistakes sometimes, so how do you feel about their marketing ploy and do you hope to avoid mistakes of your own? Let us know on Twitter or Facebook!

PayPal has announced that they have 100 million active accounts. What does this mean? The company sees that the trend toward digital currency is vastly growing and that consumers as well as companies are seeking something better than what is the norm of today. Even Google has released a mobile payment solution to rival that of PayPal’s, aptly titled Google Wallet. PayPal President Scott Thompson even went on to say, “We believe that by 2015 digital currency will be accepted everywhere in the U.S. -– from your local corner store to Walmart. We will no longer need to carry a wallet.” Quite the bold prediction. Do you think you’ll be on this new wave of digital currency? Or can you not let go of the thrill to count the copious amounts of dollar bills you hold in your wallet?

Speaking of Google, they have just released Google+, yet another competing idea, this time to butt heads with Facebook. Google’s jab at social networking has been making the rounds, sort of, as it is invite only. Google has been well known to add exclusivity to all of its brand new operations. You can read up about all of its neat features but if you really want to try it out first hand, the best thing to do is put yourself on the waiting list. Let us know on Twitter or Facebook if Google has struck your interest in diving into a new social network or if you got too much brand loyalty in your blood – maybe even a hint of stubbornness – to change.

Oh yeah! Now you can go get started on that barbecue…

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