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Weekly Wrap Up: It's All About Stealing and Giving!

Another lesson of what not to do: Stealing content from others. This article posted in Ad Age Media Works takes a beating on The Huffington Post , citing The New York Times’ editor Bill Keller accusing the Huffington Post for “taking words written by other people, packaging them on your own Web site and harvesting revenue that might otherwise be directed to the originators of the material…”. Huffington Post’s defense is that they drive traffic back to the original content from which it used as a source. Some numbers provided by Google Analytics state otherwise and in the words of Ricky Ricardo, “Lucy, you got some ‘splainin’ to do!” Read the entire article here and see Huffington Post’s response to the criticism. Do you think Ad Age Media Works or Huffington Post was in the right? What constitutes as ‘stealing’ in the media world? Let us know on Twitter or Facebook!

Now on to a more innovative and social media friendly post! D.J. Caruso, the director of Disturbia and Eagle Eye has turned to Facebook and Twitter to help direct actress Emmy Rossum (The Phantom of The Opera, The Day After Tomorrow). The idea at hand is called crowdsourcing, the act of outsourcing tasks, typically performed by an employee or associate, to a large group of people or community. It’s hailed by Caruso as the “first interactive social horror film experience,” and starting July 25th, fans can take to Facebook or Twitter to help Rossum’s character escape her captives by their posts/tweets. Visit to get the full story on what may be a very great marketing stunt conducted by Hollywood. Below is the trailer to the film itself, Inside:

Will you be partaking in this crowdsourcing to help Emmy Rossum’s character and what do you think about this latest innovation in marketing? Let us know on Twitter or Facebook!

Advertisements are now giving something back to the consumer! Vitaminwater now has bus stations in New York, Los Angeles, Chicago and Boston that carry their new ad for their “energy-boosting” drinks that don’t just advertise their product but also carry a 5-volt battery-powered USB port for bus riders to charge their phone, or other electronic devices. As some people may know, offering consumers the opportunity to recharge their devices isn’t new, as Samsung has had their charging stations in airports for years. Get the full scoop at! Do you think charge stations are a great way to attract consumers to the product? Give us your input on Twitter or Facebook!



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