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Weekly Wrap-Up: Memorable Female Icons in Advertising

-Weekly Wrap-Up: Memorable Female Icons in Advertising-

Serendipit Consulting wraps up this week with five memorable female icons that were made throughout advertising. 

When you think about your favorite ads, which memorable female icons come to mind? Advertising Age recently covered the 100 Most Influential Women in Advertising and this list remains near and dear to the Serendipit gals’ hearts! These powerful women made the ads possible, but what about the digital female icons that represented each of the brands?

The following list represents five memorable female icons that made an impact on the Serendipit gals!

  • Aunt Jemima – The beloved Aunt Jemima character was brought to life in 1890 and continues to hold a special place in all of the pancake lovers’ hearts! Did you know that in 1989 Aunt Jemima was redesigned by adding pearl earings and removing her headband?
  • Coppertone Girl – This little girl has represented the summer season for years. When you think of sunscreen the Coppertone girl is definitely the image that comes to mind. Carried by moms everywhere, the Coppertone Girl will never go out of style.
  • Flo – Making her debut in 2008, this comedic character has made a major impact on Progressive sales and continues to be a part of memorable ads. Did you know that this past year Progressive introduced Kitty to Austrailia as Flo’s counterpart?
  • The Fantanas – These lovely ladies were all the rage for both men and women. Having supermodels as the face of your company is a sure way to get people’s attention. Do you remember their jingle – “Wanna Fanta, don’t you wanna?” In case you don’t, here is the video to boost your memory.
  • Wendy – This pigtailed red head created a warm and inviting environment for the Wendy’s fast food chain. Embracing the country charm, her freckled face captured the hearts of foodies everywhere. Today, Wendy is all grown up in Wendy’s most recent ads.

Which female icons have made an impression on you? Let us know by commenting below – we would love to hear your favorites.