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Weekly Wrap-Up: Siri vs. Google Now

Weekly Wrap-Up: Siri vs. Google Now

Serendipit Consulting wraps up the week with a look at the new Google Now platform in comparison to the beloved Siri

Siri has created a special place in all of our Apple hearts, but has found herself in a new competition battle with Google Now. Google has partnered with Zillow to create their latest platform – Google Now. Google Now customizes daily information specific for you such as:

  • Morning traffic on your route to work
  • Alternate navigation routes
  • Current weather forecast
  • Relevant transportation information
  • Customized sports information

The platform also allows you to ask specific information, similar to Siri, and provides you with the best answer. The advantage to Google Now is that it provides you with most of the information people ask Siri for, prior to asking. It then allows you to ask specific questions via phone.

Seeing how Zillow specializes in Real Estate, Google Now presents agents and communities with new opportunities. It will be interesting to see how Apple will respond to this new platform.

Are you in the real estate industry? Do you know how to strategically leverage Google Now into your marketing mix? Let us help! Contact us today for more information.


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