Weekly Wrap-Up: Legbombing & Facelifts.
This week we are going to take a stroll down marketing lane to visit some of the most recent “jaw-dropping” campaigns, as well as re-visit some of the past stunts and inventions that you may have missed.
If you were able to witness the Oscars this past weekend, then you are well aware of where all the buzz about “Angelina Jolie’s leg” originated from. I mean, I guess this is where the saying “If you got it, flaunt it” comes into play because she definitely flaunted her assets while presenting an award. Immediately afterward, a Twitter handle was created on her leg’s behalf, which as of today, has over 45,000 followers. The account’s tweets consist of funny posts making fun of the event such as, “Left leg and I talked-everything’s cool. Next Oscars, she gets the slit.” The outrageous marketing continues with pinners on Pinterest cropping her leg and photoshopping it to historical pieces of art. I think it is safe to say that Angelina Jolie’s leg received the most press coverage from the Oscars, whether that was her intent or not, she has forever created the term “legbombing”.
Facetime Face Lifts
Dr. Robert Sigal of Washington DC is reaching out to all of us who think we may have too many chins or “chub” while Facetiming or Skyping. He has created what he calls a “Facetime Facelift” which is a plastic surgery procedure to improve his patients’ appearance while chatting online. As crazy as this sounds, he has already received customers ready and willing to try his new technique.
Social Media Politics
Facebook and Twitter users have created their own, online, political polling technique featuring Mitt Romney, Ron Paul, and Rick Santorum. Although, the numbers don’t exactly match up with the actual race. As Ad Age points out, if the election was in the hands of social media, “Mr. Paul would be on Easy Street to the nomination.” We will have to see exactly how large of a role social media plays in the campaign!