Year 2015

7 Ways To Increase Brand Awareness

After spending time to create your brand and design each component, you’ll have to get the word out about it and create what is called “brand awareness.” Creating brand awareness can be done in a myriad of ways – and…

The Power of Nostalgia Marketing

Serendipit uncovers how influential nostalgia can be implemented when into your marketing campaigns. Nostalgia is a powerful thing. It’s why the hashtag #TBT is so popular across social media platforms. It’s why you’re bombarded with posts that say “Share this…

The Difference Between Advertising and Public Relations

Because advertising and public relations are often incorrectly assumed to be interchangeable with one another, misinformed companies miss out on important opportunities to spread their story through PR efforts. While both create consumer awareness, generate customer leads and increase company…

Ronzio Recap – August 2015

We’ve reached the end of August (already?), which means it’s time for our next Ronzio Recap! We will be sharing some of this past month’s recommendations from consultant, speaker, entrepreneur, and #teamSerendipit friend Chris Ronzio. Be sure to check some…

Focus.

Serendipit shares some simple tips to try to increase productivity and, well, improve your focus! We all have those days. You’re trying to be creative but nothing is happening; meanwhile, you’re getting email notifications every 5 minutes. You’re staring blankly…

Public Relations Agency: Goals & Strategies

Serendipit shares the importance of developing goals and strategies to ensure that a client and public relations agency maintain a clear and consistent vision throughout a project. To develop a cohesive plan of action between a client and a public relations…

Importance of a Cohesive Brand Strategy

There are many components to brand management that are essential – posting good content, posting frequently, and engaging with your audience. But one of the key aspects to managing your brand is consistency – a little thing that may seem…