Month January 2021

The New Google Analytics Update: GA4

The Google Analytics Update: GA4 Overview -Eric Bergman, Paid Media Specialist With the Google Analytics update, GA4 has taken Google Analytics to a new level with impressive new Google Analytics features and benefits. BETA testing GA4 was called “App +…

Social Media Metrics to Track for Success

Why Social Media Metrics Matter for Tracking KPIs Let’s begin with the basics: What is KPI? KPI stands for Key Performance Indicator, and it’s a measurable value that demonstrates how effectively a company is achieving its key business objectives. So…