Brochure, Ad & Sales Collateral Design | Event Marketing | Social Media Management | Segmented Digital Ad Campaign | Website & Landing Pages | Email Marketing | Sales Automation
Our client, Bodify, is one of the nation’s top five CoolSculpting providers. CoolSculpting is the only FDA-cleared, non-surgical fat reduction treatment that uses controlled cooling to eliminate diet- and exercise-resistant fat.
Through laser sharp focus and dedication to building client trust and skilled mastery of a single product offering – CoolSculpting – sisters Jessica Stellwagen and Melissa Mickelson have built one of the most successful CoolSculpting empires in the industry.
By leveraging Serendipit Consulting for marketing and PR expertise, Bodify is consistently ranked as the #1 CoolSculpting business in Arizona and an astounding #4 in the nation!
Digital Marketing Efforts
By using multiple channels of paid media we capture the attention of potential clients at all phases of the buying cycle. We made the conscious decision to capture “awareness” stage customers to both inform and engage them before they’re ready to buy. We provide well designed, informative gated content on a focused and well-designed landing page to generate email and remarketing lists, then remarket to them through video, display, and social media ads to maintain a strong presence in the buyers’ mind. Through well thought-out analytics setups, we are able to track each step the buyer takes until they eventually register for a consultation – which happens either on the paid search side, through social media (which we incorporate messenger bots on), or organically on the main website.
We have been able to 5x the conversion rate through paid search, and generated 4x ROI within a month of running our digital strategy for Bodify.
PR UPDATE: Bodify attributed $150k in sales directly to one article that Serendipit secured in the Arizona Republic!
Our first step was to conduct a brainstorm session with key decision-makers from AZPetVet to fully understand their goals and objectives, as well as different partnerships with animal-focused organizations such as LovePup. From there, we moved into creating the overall plan for the year, fun social media contests, as well as outlining suggested topical webinars for educating the AZPetVet team. The new social media program debuted in May of 2019, and we’ve seen rapid growth in engagement and followers month over month.
RUN MULTIPLE CONTESTS (LET’S GET PETRIOTIC, HOWL-A-WEEN) RESULTING IN TENS OF THOUSANDS OF IMPRESSIONS AND HUNDREDS OF ENTRIES. THE RAPID GROWTH OF THE BRANDED INSTAGRAM ACCOUNT IS TESTAMENT TO THE POWER OF ENGAGING CONTENT BASED AROUND PETS. INCREASED ENGAGEMENT BY THE AZPETVET LOCATIONS, WHICH HELPED GROW THEIR INDIVIDUAL FOLLOWING. WE LOVE OUR PETS, SO DOES AZPETVET, SO IT’S A MATCH MADE IN DOGGY HEAVEN!