Case Study: COR Mother’s Day promo At Serendipit, we believe the role of integrated campaigns in marketing cannot be understated. They are where the magic happens! An integrated campaign is meant to be a custom mix of strategies and tactics…
Developing a Logo For Your Company As marketing professionals, developing a logo is not something we take lightly. A logo is the face of your business, and one of the first things customers notice about your company, so it’s essential…
A Brand is a Noun. Brand Marketing is a Verb. Brands. Love ‘em, or hate ‘em, brands are the product of the marketing industry and the drivers of consumer beliefs and expectations. But what is brand marketing? Brand marketing straddles…
Purple Color Theory: It Reigns Understanding color theory in marketing and the meanings behind each color is a must for branding. The design process in branding begins in basic black and white. Think about it. If a mark doesn’t stand…
Build the Perfect Email Marketing Drip Campaigns With a Customer Journey Mapping Strategy In order to create effective email marketing drip campaigns, begin with a customer journey mapping strategy to structure the drip email campaign workflow. But if you’re wondering,…
Color Theory: Trends in Real Estate Branding Understanding color theory for branding and how color works in real estate brand marketing can reveal opportunities to set your brand apart in a crowded field. For years, the same four colors have…
Nostalgia Marketing – Making Emotional Connections nostalgia (noun) nos·tal·gia | \ nä-ˈstal-jə , nə- also nȯ-, nō-; nə-ˈstäl- \ 1: the state of being homesick: HOMESICKNESS 2: a wistful or excessively sentimental yearning for a return to or of some…
2021 Marketing Trends: Pt. 1 It’s worth emphasizing that the effects of what we’re all watching play out in real-time will be rippling throughout brand marketing, PR, digital marketing, communications, and platforms for decades to come. There is a pathway…
The Explorer Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
Benefits of TikTok Versus the Instagram Reels Feature Social media is primarily driven by visual experiences. Instagram has long been one of the most popular social media platforms, and with its emphasis on lifestyle content, it’s a perfect match for…