Category Marketing

Paid Media’s Role in the Digital Customer Journey

Understanding the Digital Customer Journey When used effectively, paid media in digital marketing can be one of the most valuable pieces in the marketing strategy puzzle. Determining which combination of the paid channels to utilize–paid search, programmatic display advertising, paid…

Your Brand & Marketing During the Holidays

Marketing During the Holidays Marketing during the holidays is key to many brands, but it’s essential to balance holiday-specific messaging with your overall brand positioning. Why is brand consistency important? Well, maintaining a consistent brand identity is smart because it…