– Michael, Marketing Project Manager What Does Gen Z Mean? To know the meaning of Gen Z, you first have to know the dates that define the generation itself. While most people agree that the line between Millennials and Generation…
How to Use Paid Digital Media to Support Traditional Marketing Efforts -Eric Bergman, Paid Media Specialist As a marketing professional, I hear quite often that traditional marketing is dead. That it has gone the way of the pet rock, CDs,…
How to Capitalize on Work From Home & New Normal Opportunities While the number of people working remotely and from home has been steadily growing in recent years, who could have guessed our entire economy would shift so dramatically in…
– Garren, Social Media Coordinator Q1 Social Media Marketing News Updates Good social media marketers are always on the hunt for the latest social media marketing news. Something we all know is that social media news today is never the…
– Rachel E., PR Account Coordinator What is Newsjacking and How Can it Catapult Your Biz to the Spotlight? If you’re looking to implement some basic public relations into your business plan, consider perfecting the art of newsjacking to add…
– Tara, Serendipit Public Relations Intern Why Your Business Needs Public Relations and Marketing Now More Than Ever. COVID-19 has left a lasting impression on businesses across the globe, from temporary shutdowns to extreme health precautions. Everything seems to be…
Current and future media trends, newsworthy topics, and tie-ins of the past year From politics to business to holiday trends, 2019 saw several different media topics trend and make headline news. With the help of PR professionals, companies can leverage…
HOW TO MAKE YOUR DIGITAL ADS AND DIGITAL CONTENT STAND OUT When creating and putting digital ad content out into the world, you have to juggle a couple of delicate factors. Not only do you have to make sure you’re…
DIGITAL AND SOCIAL: WHAT TO KNOW ABOUT SOCIAL MEDIA TODAY Social media today is a highly competitive environment. More so than yesterday, social media channels have made it much easier to place paid advertising content. The decrease in the barrier…
RESPONDING TO BAD REVIEWS: THE SECRET TO CONVERTING A CHURNER TO A LOYALIST No business, even the most successful ones, earns only 5-star reviews. In fact, any business with only 5-star reviews is likely one you’d be better off reviewing…