How the Real Estate Industry Can Use PR for Brand Awareness Public Relations is a powerful tool for a lot of different industries including real estate, whether residential or commercial and can greatly increase brand awareness. PR in real estate…
Top 5 Handy (AND FREE) PR Tools During this day and age where new brands are popping up left and right, it’s more important than ever before to make sure you stand out from the crowd. Utilizing public relations in…
2020 Media Trends: What PR Pros Can Expect in the New Year -Taylor Tiner, PR Account Executive New year, new intentions. Sounds cliché, but we all tend to reflect on the previous year, hoping to identify ways we can better…
Interview Tips – Sneak Peek into PR Media Training -Nikki Camarillo, Senior PR Account Executive Representing yourself well in media interviews is one of the best ways to establish thought leadership and become a credible source that reporters will reach…
Why You Should Be Investing in Public Relations Strategies The lines between public relations and advertising can often become blurred, so it’s crucial for business owners to know the differences between these two complementary disciplines. Learn to focus your organization’s…
Famous Branding Mistakes: The Kendall Jenner Pepsi Controversy If you haven’t already heard about Kendall Jenner’s Pepsi ad, you are one of the few. A commercial where the reality TV star and supermodel was shown giving a can of Pepsi…
A closer look at H&M’s ‘coolest monkey in the jungle’ hoodie controversy and racially insensitive imaging Branding mistakes are a public relations team’s worst nightmare. As technology emerges and advances, industry experts have worked tirelessly to keep up with the…
Pros and Cons of Sending Your News Through the Wire Experienced public relations professionals know that there is still great value in a well-written press release. However, there are some contrasting opinions regarding the best ways to distribute a release.…