First, there was Snapchat Stories, then Instagram Stories, and soon we’ll be getting Facebook Stories. How many Stories do we need in social media? You would at least think Facebook would create a new name for their cloned feature.
Facebook has announced that they are testing Facebook Stories and will hopefully roll out the feature in the coming months. Similar to Snapchat and Instagram Stories, Facebook Stories will allow users to share videos and photos that will disappear after 24 hours. Facebook Stories will also implement the use of the little circles to show your friends’ stories above the main app’s feed. If you haven’t guessed it yet, Facebook Stories will offer filters and masks that users can add to their stories. Facebook has found success being a copycat on Instagram, and now they are hoping for the same success with their flagship app.
With Facebook Stories, marketers can now streamline their content in a much more visual way. Marketers can share small bits of information and creative through Facebook Stories. Instead of having users scroll through their news feed to find your content, marketers will be able to capture their audience’s attention as soon as they open up Facebook. Although this is no breakthrough feature, Facebook Stories offers content versatility.
Instagram Stories has caught up with Snapchat’s success. Let’s see if history can repeat itself with Facebook Stories.