When creating and putting digital ad content out into the world, you have to juggle a couple of delicate factors. Not only do you have to make sure you’re creating the right content for the right audiences, but you also have to figure out how to stand out from your competitors in a meaningful way. But fear not! With Serendipit’s digital ads creation tips, you’ll get a better idea of the digital content you should be creating in order to effectively promote your inbound marketing strategy.


True or false? “Everyone is my target audience.”

FALSE. The art of target marketing — effective target marketing, to be specific — is understanding who is most likely to buy your products/services and knowing that some people simply aren’t willing to buy your products. Everyone has different taste, preferences, willingness to spend, and more factors that will either move them closer or away from your offerings. While you can spend a lot of money advertising to try to win every one, you’re going to see a low return on investments doing so. Your digital ads will perform far better when you’re generating content specific to a target audience in mind. This means a higher ROI for your digital ads spend overall.


It’s important to know what speaks to your customers. Rather than deciding what you would like to hear, consider the content relevant to customers. If you own a low-cal and low-fat ice cream shop, creating digital content about how your prices are the lowest isn’t the most effective strategy. Try to determine and speak to your customer’s motivations. Remember, all firms are created to answer a problem. Creating content about the local ice cream shop that specializes in healthy, yet tasty ice cream would be a far more effective position to begin marketing from.

Knowing what your audience’s needs are and knowing how your business addresses those needs should give you an idea of the different kinds of pitches you should be making to your customers. We’re here to help you answer questions like these and turn the answers into targeted marketing opportunities!


In the digital marketing landscape, one of the more traditional yet still relevant methods that potential customers use to learn about a service or business is by using a search engine. Google remains the most popular search engine used today (by far), and we don’t expect to see that change anytime soon.

Think of how you use Google. If you don’t find what you’re looking for in the first page (or sometimes even just the first half of the page), typically you’ll type in a new search query.

From a business standpoint, you need to figure out how to get to the top of a search result. Your overall digital search engine strategy will include both an organic SEO strategy and a paid bidding strategy. Both involve using key marketing strategies to get your site’s link to the top of the first page of a Google search result.


When a user clicks onto your site, how do they interact with it? Google considers these factors when determining whether it will recommend your site. What is the bounce rate (the rate at which people land on your page and click out immediately)? If it’s high, it means your landing page experience is poor, so Google penalizes you by lowering your rank in a relevant search query. This becomes especially important when your site is bidding for search ad placements. These bids are paid search ad links that appear at the very top of a Google search result. Your landing page is the page that opens when a user clicks your link.

IMPORTANT: Your landing page should not be your home page. Your goal is to remove barriers between your customers and your business. The home screen is simply another barrier between what you offer and what your customers want.


Placing digital ads on social media platforms is very important in remarketing efforts. If a person searches for ice cream but doesn’t make a conversion once visiting your site, they are clearly interested in purchasing a product. Remarketing is sending ads to that same user to convert them soon. Twitter, Instagram, and Facebook are platforms your prospective clients are most likely on. Generating organic content helps build up your platform while creating digital ads expands your reach and targets, likely customers.


In order to place digital ad bids on Google, you need to use Google Ads (formerly known as Google Adwords). Google, however, also offers its own free analytics tool called Google Analytics to help you learn more about your audience and demographics. If placing digital ads on social media, you’ll also be greeted with social media analytics tools such as Facebook analytics and more. Use these free tools to optimize your digital ad performance! They are after all, free and they’re meant to save you money while increasing ROI.


Creating digital ads today isn’t the same as it was 5 or 10 years ago. Digital ad agencies are optimized to learn what your business goals are and strategize steps to reach those objectives and hit high levels for selected key performance indicators.

At Serendipit Consulting, we have a robust array of marketing services that bring the best for design, PR, marketing, and digital ads to the table for businesses of all types. If you’re wondering whether bringing in a digital ad agency into your marketing mix is right for you, schedule a free consultation today!