SOCIAL MEDIA
ENGAGE WITH YOUR TARGET AUDIENCES
We’ll Make Sure You’re Having The Right Conversations
Like it or not, your company is already a fixture on social media. The question is - are you managing the conversation and gaining leads or losing out on marketing potential?
Today, with the Internet fully embedded in our lives and Smartphones permanently clutched in our hands, we’re living in a digitally-driven society. Everyone knows that things can become THINGS in an instant online (going viral), so your company must pay close attention or risk losing control of your brand narrative and reputation.
Serendipit’s experienced Social Media & Digital teams work tirelessly to craft customized strategies geared towards sparking conversations, generating likes and shares in your desired target audiences. Engaging in real-time conversations with your customers, potential customers, industry professionals and media bloggers through social media helps foster an environment bursting with opportunities to encourage consumer-generated content or engage in brand storytelling.
Stagnant online presence? Overwhelmed or not sure where to begin? Let’s chat.
CONTENT STRATEGY
CONTENT IS KING, QUEEN AND JACK OF ALL TRADES
Smart & Strategic is the Key to a Winning Hand
Great content attracts leads, educates the target audience, and generates awareness for your brand. Your content strategy is the part of your marketing plan that outlines the key points, topics and management of all of your written, graphic, video and downloadable content.
While great content is important, strategy dictates that content needs to have a well-planned purpose. Here are some key points to consider:
- Who are you speaking to and why?
- What problem will your content solve for that audience?
- How is it different from other resources (competitors)?
- What formats will it be focused on? (Blogs, articles, video, etc)
Which channels will be used to publish content? - How will content be scheduled, created, and published?
Yeah, we know. It’s a lot to think about, let alone do. That’s why we’re here for you!
MARKETING
AUTOMATION
PUT IT ON AUTOPILOT
We’ll Make Sure You’re In the Right Space
Many of today’s marketing tasks are repetitive, so why not automate them and free up your time for more important tasks like tending to customers and prospects? Marketing automation software can take the tedium out of creating and sending emails, social media posts, website updates and other tasks.
With a strong email series and automation, you can onboard a customer or prospect, and send a series of regular communications to educate, nurture, move through a sales funnel - the possibilities are practically endless.
Ready for the future?
SEO: SEARCH ENGINE OPTIMIZATION
THE THREE SCARIEST LETTERS IN DIGITAL: S.E.O.
Don’t Panic. Serendipit It. We Deliver.
Once upon an internet, SEO, SEM and other search-related activities were all lumped together as Search Engine Marketing, or SEM. Today, SEM refers solely to paid efforts to generate traffic online. SEO is the global name for actions used to improve organic, or natural search engine results and generate traffic to your website.
SEO ranges from the quality of words on your page to links from other sites on the web. It’s also important for sites to be structured and coded in ways that search engines can identify, read, understand and index. That’s also the point where understanding the secret sauces used by different search engines becomes really important. Spoiler alert: it’s the ever-changing algorithms.
Trust us, effective SEO is an ongoing, never-ending battle and it ain’t for the faint of heart. Leave it to Serendipit. Our digital and inbound marketing teams live and breathe this stuff, so you don’t have to - you can focus on serving your clients.
Ready to embrace SEO done right? Join us.
EMAIL MARKETING
TURN PROSPECTS INTO CUSTOMERS
Keep Your Business Top Of Mind For Customers
The death of email marketing has been declared time and time again, and yet email is still one of the most effective marketing tools around. Why? Around 91% of people check their email every day. (Many of us addicts do it multiple times every day.)
Email marketing allows companies to communicate with their existing customers and keep their business top of mind. It’s also a great way to nurture leads.
Let Serendipit create incredible emails for your business!
LANDING PAGES
MAKE SURE THEY LAND IN THE RIGHT PLACE
We’ll Help You Reach The Right Audience
Landing pages are not home pages. They’re not ‘splash pages’ either. Landing pages capture leads so you can market to people in the future, or serve as a warm introduction to products or services for sale. No matter the type of site - e-commerce or informational, landing pages are an entry point for your sales funnel, so you want them to include key information and strong calls to action.
Landing pages include content centered around topical keywords and phrases entered into search engines by potential consumers. They answer a question or need for the site visitor, and establish credibility for your company as a solution provider.
Stand alone or part of a larger site, landing pages can be any page that someone lands on after clicking on an online marketing call-to-action. A great landing page tells the visitor how your company, product or service is perfect to solve whatever problem
Serendipit can help your company land the right customers.
Donley
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Serendipit has blown away what we thought our expectations were for a marketing agency. Their team created and launched the Comfort Heroes campaign in October 2016 and it has been a tremendous success, generating positive reactions both internally and externally. Since the Comfort Heroes campaign, Donley Service Center has experienced its highest performing month of all time - several times over. Serendipit's marketing efforts have truly made an impact on our brand awareness in a crowded industry and have contributed to an improved bottom line.Ken DiCiccoDonley Service Center- The Serendipit team is really the marketing and PR ‘dream team’ for Orangetheory Fitness! As a franchise with very unique needs, they constantly go above and beyond to ensure that Orangetheory is best represented across the Valley. In just a few short months, they have helped wrangle in all the regional marketing efforts, secured an enormous amount of PR coverage and set-up partnerships with amazing organizations that make sense for our audience. They work hard and they make it look easy!Travis & Becky RennerOrangetheory Fitness
- We came to Serendipit with high expectations for one of our new student housing developments in the Auburn market and it is safe to say they exceed every expectation from start to finish, in every aspect of the project. From initial brand creating and strategy to current and ongoing marketing efforts, Serendipit has truly acted as our in-house marketing department, constantly generating new and innovative ideas. We feel confident relying on their big ideas and strategic execution because they consistently do whatever it takes to ensure that our property is leased up. Within the student housing industry, there is no other team that I would trust to deliver such thorough and impressive results for our properties.Travis MooreBarrett Properties
- Serendipit is at the top of the game – the team’s knowledge of marketing, social media, and the press is excellent. Of most importance to me is the speed at which they do what they say they will do – their turnover time, reliability, and going well beyond requirements sets them apart. I have had literally zero frustration with waiting for a project to be done, a reply to an email, or happiness with the project. This is unusual to find, and it’s nice to have the Serendipit team on top of things for my company 100% of the time.Lynne King SmithTicketForce
- When we ‘went shopping’ for a public relations firm for our new retail division, we interviewed six different firms. After an exhaustive review, it was clear that Serendipit really stood out from the crowd…and this is a decision that was not based at all on cost. Serendipit’s team is well connected to the media, understands social media, and works for us as if they were partners in our business. And in a way, they are. Our success is their success. The ultimate question today in management is: How likely is it that you would recommend this company to a friend or colleague. My answer: Absolutely.Alan LeafmanHealth Insurance Express
- Alexis and her team are a group of high energy, creative, and forward thinking professionals who get the job done and have fun during the process. The positive energy is contagious and we have been most pleased with their marketing and social networking expertise as it’s been applied to our business. The PR team is on top of timelines and opportunities and we’ve been most pleased with the exposure. The Serendipit team really understand our business and passionately works to exceed our expectations.Deborah FitzgibbonCampus Suites
- As a Concierge Cardiology Practice, we have a very special niche that we must reach in order to gain members for our practice. SERENDIPiT’s PR and marketing efforts helped us not only gain new members, but fill our practice.Dr. Feyer-MelkOptimal Heart Attack and Stroke Prevention Center
Inbound