Website visitors don’t read anymore – they scan. The rise of image sharing sites such as Pinterest, Instagram, and Flickr show the Internet’s growing dependence on visual sharing to convey information. Infographics are simple, visual representations of information such as statistics, concepts, timelines, and information. They’re clear, attractive, and effective in boosting outreach – 45% of web users will click a link if it features an infographic, and 30% of those will forward it even if the info is pointless.
Our reliance on visual information is nothing new; in fact, the human brain processes visual information 60,000x faster than text. 65% of people are visual learners, and infographics engage these users.
Here are some tips to make your own infographic and drive visitors to your site:
- Build Brand Recognition: Create the infographic with the style and colors of your own brand to increase brand awareness, and make your brand recognizable as being the creator.
- Make Social Easy: Infographics are meant to be shared. Be sure to add share buttons to Pinterest, Facebook, and Twitter to ensure your visual message reaches the optimal number of views.
- Do Your Research: Infographics are often stat-driven with important data that is user friendly and easy to understand. Research the best statistics that would draw attention from your audience.
Here is our inforgraphic displaying the fast-pace Serendipit lifestyle: