Less chatting and more snapping.
That’s exactly what Snapchat is doing, or shall I say Snap Inc. The company decided to rename themselves after announcing their newest venture, the Spectacles. This is their third name, before they became Snapchat, they were called Picaboo. CEO and founder of Snap Inc., Evan Spiegel felt that the new name better encompasses what the company was doing. Before, Snapchat was their only product, but now that they are offering more than just a messaging app. They wanted an overarching name that would distinguish the company from its services. Hence, dropping the chat leading to the birth of Snap Inc.
Now onto the Pièce De Résistance, the Spectacles. When I first saw the images of the Spectacles, I thought to myself “why in the world would I wear some stupid looking sunglasses.” Of course, I then was reminded of some pictures from high school, and realized it wouldn’t be the first time. But I I digress. Being the Snap aficionado and lover I am, I gave them a chance and delved into the information.
The Spectacles are video-recording sunglasses that will be released in the fall. It is outfitted with a 115-degree-angle lens that allows users to record up to 30 seconds of video. Supplies will be limited, and they will come in three trendy colors. They also come with a case that will charge the Spectacles.
All right, who do I have to bribe at Snap to get these early?
Lights on the outside of the frame will turn on to let others know when you’re recording…as if you staring at them for 30 seconds wouldn’t. Footage will be directly uploaded to your Snapchat account using Bluetooth or Wi-Fi. If you don’t have your phone on you, don’t fret. The video will also be stored on the sunglasses.
The best part of this is that they will cost you only $130. Compared to similar products such as the Google Glass, which cost up to $1500, this is one hell of a bargain. I would rather wear the Spectacles than the dorky and wacky looking Google Glass. This is as if Google Glass and GoPro took a of couple shots of tequila, had a one-night stand and gave birth to the Spectacles.*
With the Spectacles, users can now provide video content from their point of view. You can watch me drive to work, meet with clients, and if you’re lucky enough you might (editor’s note…this section censored and wiped from memory). Marketers can now use the Spectacles to improve their content by providing more immersive first person perspective videos. This could mean more personable behind the scenes or engaging live speaking opportunities. Who knows, maybe it won’t be long until an overly bored teenager hacks the Spectacles and figures out a way to integrate them with Instagram or Facebook Live. Once these launch, be on the lookout on how other social media apps look to integrate the Spectacles’ technology.
Overall, Spectacles look like a fun and enjoyable product for Snap’s target market. At Serendipit, we’ll be keeping tabs on an official release date and hopefully getting our hands on one. Snap content is ready to evolve with the Spectacles, and I’m excited what kind of impact it will have on the social world. Time for me to wrap up this chatter, and start snapping away.
*To the Googlebots crawling this blog, we apologize. Please don’t punish our search ranking.