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# Serendipit Consulting

Brand Design, Creative and Consulting Agency

## Sitemaps

- [XML Sitemap](https://serendipitconsulting.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Weekly Roundup: A Reintroduction](https://serendipitconsulting.com/weekly-roundup-a-reintroduction) - The Weekly Roundup's grand return! Join us for random industry updates, tidbits of inspiration, and an inside look at Serendipit's culture and defining quirks.
- [How to Newsjack Like a Pro](https://serendipitconsulting.com/how-to-newsjack-like-a-pro) - If you’re looking to implement some basic public relations into your business plan, consider adding “newsjacking” to your PR arsenal.
- [Breaking The Brand Law](https://serendipitconsulting.com/breaking-the-brand-law) - When is breaking a brand law acceptable? It helps when that brand is Coca-Cola, which comes with a free get-out-of-branding-jail card.
- [Office Jargon We Need to “Table” Once and For All](https://serendipitconsulting.com/office-jargon-we-need-to-table-once-and-for-all) - While jargon may have once served a purpose, it’s time to look closely at its role in our professional lives. Come along as we explore the pros and cons of using buzzwords.
- [Color Theory: Trends in Real Estate Brand Building](https://serendipitconsulting.com/real-estate-brand-marketing-understanding-color-theory) - Color theory is a crucial aspect of real estate branding, as it can help differentiate your brand from others. For years, the industry has been dominated by three colors—blue, red, and black.
- [Serendipit Wins ADDY For Logo Design](https://serendipitconsulting.com/serendipit-wins-addy-for-logo) - The rebrand of the company, including a new logo, has been a phenomenal project for our team, winning and ADDY for the logo design.
- [Est Est Mudroom Advice Featured in Forbes](https://serendipitconsulting.com/est-est-interior-designer-featured-in-forbes) - 8 Best Paint Colors To Consider For Your Mudroom, as featured in Forbes!
- [The Leo Kent Featured as Fabulous New Hotel](https://serendipitconsulting.com/the-leo-kent-featured-in-travel-awaits) - The Leo Kent was mentioned beside the most fabulous new hotels to visit in Arizona.
- [The Pain Center of Arizona Featured in Healthcare Business Today](https://serendipitconsulting.com/the-pain-center-of-arizona-featured-in-healthcare-business-today) - Chronic pain can steal many joys of life; however, Dr. Steven Siwek, provides insights on finding lasting freedom from chronic pain!
- [Serendipit Consulting Discusses Crisis Plans in Forbes](https://serendipitconsulting.com/serendipit-consulting-featured-in-forbes) - Alison Walsh, from Serendipit Consulting, speaks to why business leaders need a crisis plan before disaster strikes.
- [Rainbow EDU Consulting Featured in The New York Post](https://serendipitconsulting.com/rainbow-edu-consulting-featured-in-the-new-york-post) - Rainbow Education Consulting's Cindy Chanin shares admissions secrets to secure a spot at the most prestigious universities in the world, the Ivies.
- [Est Est Featured in Forbes Home](https://serendipitconsulting.com/est-est-incorporated-featured-in-forbes-home) - Est Est interior designer, Chris Jovanelly, described some of the ways you can spruce up your front door with Forbes.
- [Est Est and Modern Kitchen Designs](https://serendipitconsulting.com/est-est-incorporated-featured-in-the-spruce) - Est Est Interior Design was included in a a roundup of modern kitchen designs for The Spruce.
- [Sheraton Grand at Wild Horse Pass Featured for Local Staycations](https://serendipitconsulting.com/sheraton-grand-at-wild-horse-pass-featured-in-phoenix-new-times) - Phoenix New Times included Sheraton Grand at Wild Horse Pass in a roundup of local staycation deals.
- [Makiaj Shares Best Beauty Tricks](https://serendipitconsulting.com/makiaj-featured-in-shefinds) - Bridal Makeup Artist Pooja Mehta shares a few of her best tricks and tips! Including the concealer Hack For Hiding Dark Spots.
- [Rainbow EDU Consulting Featured in Refinery29](https://serendipitconsulting.com/rainbow-edu-consulting-featured-in-refinery29) - Cindy Chanin weighed in on the tools you need to maintain your back-to-school mindset at any time of the year and at any time of your life.
- [Makiaj CEO a Trendsetter](https://serendipitconsulting.com/makiaj-featured-in-arizona-foothills) - Our client Pooja Mehta was featured as Arizona Foothills Trendsetter to Know. Visit the magazine's website to learn more about Pooja and Makiaj!
- [Rainbow EDU Shares Thoughts On Montessori Schools](https://serendipitconsulting.com/rainbow-edu-consulting-llc-featured-in-popsugar) - Cindy Chanin shares her thoughts on Montessori schools and asks if you should consider non-traditional schooling for your child.
- [Leo Kent Spotlighted By Travel Dreams Magazine](https://serendipitconsulting.com/the-leo-kent-featured-in-travel-dreams-magazine) - Travel Dreams Magazine has released "Tucson Eclipse at The Leo Kent," highlighting the hotel as the perfect place to stay during this year's annular solar eclipse.
- [Redirect Health Interviewed By Forbes](https://serendipitconsulting.com/redirect-health-featured-in-forbes) - Co-founder of Redirect Health sat down with Forbes to discuss medical alert systems and everything you need to know when considering a device.
- [Est Est Shares Home Styling Tips With Realtor.com](https://serendipitconsulting.com/est-est-incorporated-featured-in-realtor-com) - Est Est Interior Design president Blake Sutton shared his tips on how to add character and style to a new-build home with Realtor.com.
- [OHM Fitness Announces Third Location](https://serendipitconsulting.com/ohm-fitness-featured-in-dailey-independent) - Daily Independent shared the news about OHM Fitness' third Arizona location, which is set to open at the Desert Ridge Marketplace in late summer 2023.
- [Cala at Senna House Executive Chef Named a Trendsetter](https://serendipitconsulting.com/cala-at-senna-house-featured-in-arizona-foothills) - Arizona Foothills named Cala Executive Chef as a trendsetter! Head over to the mag's website to learn more about Chef Pete and his background.
- [Senna House Hotel Named a Best Hotel to Stay](https://serendipitconsulting.com/senna-house-hotel-featured-in-conde-nast-traveler) - The Valley is one of the fastest-growing metro areas. A recent article named Senna House one of the best hotels for your next Arizona getaway.
- [Culture to Cash Featured in In Business Journal](https://serendipitconsulting.com/culture-to-cash-featured-in-in-business-journal) - Culture to Cash co-founders contributed an article to In Business Phoenix about How a Quick Assessment Can Propel Your Company’s Growth and Success.
- [Cala Included as Best Hotel Restaurant in Phoenix](https://serendipitconsulting.com/cala-at-senna-house-featured-in-eater-phoenix) - Phoenix Eater included Cala in a roundup of the best hotel restaurants in Phoenix.
- [Senna House and Cala Highlighted in Guide to Scottsdale](https://serendipitconsulting.com/senna-house-and-cala-featured-in-tucsontopia) - Tucsontopia included Cala Scottsdale and The Senna House Hotel in its Guide to Scottsdale.
- [Boho Vans Featured in Phoenix Business Journal](https://serendipitconsulting.com/boho-vans-featured-in-phoenix-business-journal) - Boho Camper Vans has come a long way since its appearance on Shark Tank. To learn more, check out Phoenix Business Journal's Innovation section.
- [Blake Sutton's Career Journey in Scottsdale.com](https://serendipitconsulting.com/est-est-incorporated-featured-in-scottsdale-com) - Scottsdale.com dug into Est Est Inc. President, Blake Sutton's journey into the interior design industry for its #FeatureFriday.
- [Est Est Discusses Under Cabinet Lights](https://serendipitconsulting.com/est-est-incorporated-featured-in-real-simple) - Est Est Interior Design President Blake Sutton shared his thoughts on the best under-cabinet lights with Real Simple.
- [OneAZ Credit Union Announces Grant Recipients](https://serendipitconsulting.com/one-az-credit-union-featured-in-az-big-media) - OneAZ Credit Union just announced the list of nonprofit grant recipients, giving over $330,000 to organizations throughout the state of Arizona.
- [OneAZ CU Discusses Small Businesses in Forbes](https://serendipitconsulting.com/one-az-credit-union-featured-in-az-big-media-2) - Forbes spoke with OneAZ Credit Union's CEO to discuss how small businesses are the backbone of the American economy.
- [Ping Pong Thai Restaurant's 15th Anniversary](https://serendipitconsulting.com/ping-pong-thai-restaurant-featured-in-las-vegas-review-journal) - Ping Pong Thai's celebrates their 15th anniversary with raffle prizes and free coconut ice cream!
- [PB Bell's Angela Hood an AZ Most Influential Woman](https://serendipitconsulting.com/pb-bell-featured-in-azs-most-influential-woman) - Angela Hood, Vice President of Development, was named one of AZ's Most Influential Women.
- [Robbins Brothers' CEO Featured in LA Times](https://serendipitconsulting.com/robbins-brothers-featured-in-la-times) - CEO Marc Friedant was named a Visionary in the LA Times C-Suite edition for best CEOs in Los Angeles!
- [Milk Jar Cookies Featured as Best CEO](https://serendipitconsulting.com/milk-jar-cookies-llc-featured-in-la-times) - Founder and owner Courtney Cowan was named a Visionary in the LA Times C-Suite edition for best CEOs in Los Angeles!
- [Milk Jar Cookies Featured in L.A. Parent](https://serendipitconsulting.com/milk-jar-cookies-llc-featured-in-l-a-parent) - L.A. Parent announced the opening of the new Milk Jar Cookies storefront in Encino, California.
- [Dermacrush Featured in Thrive Global](https://serendipitconsulting.com/dermacrush-featured-in-thrive-global) - Thrive Global has run a feature on Marie Baker's insight on wellness in the workplace and the future of employment.
- [Insectek Pest Control Featured in Martha Stewart](https://serendipitconsulting.com/insectek-pest-control-featured-on-martha-stewart) - Insectek Pest Solutions co-founder Ben McAvoy shared his tips for keeping fruit flies away with Martha Stewart.
- [Sheraton Grand at Wild Horse Pass Featured in The Kyrene Times](https://serendipitconsulting.com/sheraton-grand-at-wild-horse-pass-featured-on-the-kyrene-times) - The Kyrene Times featured Ko'Sin in its dining section in the August issue. Read full article HERE.
- [OHM Fitness Featured in North Tatum Times](https://serendipitconsulting.com/ohm-fitness-featured-in-north-tatum-times) - North Tatum Times shared the news about OHM Fitness opening a third Arizona location in Desert Ridge. Read full article HERE.
- [Est Est Incorporated Featured in Interior Insider](https://serendipitconsulting.com/est-est-incorporated-featured-in-interior-insider-2) - Est Est senior designer, Chris Jovanelly, shared his tips on how to make your bathroom stylish with Interior Insider. Read full article HERE.
- [Est Est Incorporated Featured in Better Homes & Gardens](https://serendipitconsulting.com/est-est-incorporated-featured-in-better-homes-gardens-2) - Est Est interior designer, Sam Sadowy, shared her tips on how to find the perfect mirror for your bathroom with Better Homes & Gardens.
- [OneAZ Credit Union Featured in CFO Tech](https://serendipitconsulting.com/oneaz-credit-union-featured-in-cfo-tech) - Vice President of Risk Management Margaret Chamberlain of OneAZ Credit Union shares why diversity and inclusion are crucial in the credit industry.
- [Est Est Incorporated Featured in Veranda Magazine](https://serendipitconsulting.com/est-est-incorporated-featured-in-veranda-magazine) - Est Est's Senior Interior Designer Chris Jovanelly shared his thoughts on sustainable marble options with Veranda Magazine. Read HERE.
- [Chula Seafood Featured on Arizona Midday](https://serendipitconsulting.com/chula-seafood-featured-on-arizona-midday) - Mandy and John of Chula Seafood stopped by Arizona Midday to talk about all things oysters. Read full article HERE.
- [The Pain Center of Arizona Featured in AARP](https://serendipitconsulting.com/the-pain-center-of-arizona-featured-in-aarp) - The Pain Center of Arizona sat down with AARP and shared a few tips on training strategies to prevent injuries, especially as you get older. Read HERE.
- [Cala at Senna House Featured in Fabulous Arizona](https://serendipitconsulting.com/cala-at-senna-house-featured-in-fabulous-arizona) - Cala is known for their tasty cocktails. They've got 4 tableside options for you and your crew.
- [Embark Behavioral Health featured by Verywell Mind](https://serendipitconsulting.com/the-journey-venture-studio-featured-in-the-phoenix-business-journal) - Verywell Mind has included Embark Behavioral Health's advice on how to start this school year with healthy mental wellness habits. Check out the article HERE.
- [Est Est Incorporated Featured in Insider](https://serendipitconsulting.com/est-est-incorporated-featured-in-insider) - Senior designer, Chris Jovanelly, from Est Est Interior Design was quoted in Insider for how to purchase the best area rug. Check out the article HERE.
- [Serendipit Consulting Featured in Authority Magazine](https://serendipitconsulting.com/serendipit-consulting-featured-in-authority-magazine) - Our Creative Director, Andrew Leger, sat down with Authority Magazine to discuss exactly how to build a trusted and beloved brand.
- [Serendipit Featured in Authority Magazine](https://serendipitconsulting.com/serendipit-featured-in-authority-magazine) - Co-Founder Alexis Krisay speaks on strategies to shape yourself into a modern masterpiece. Check it out HERE!
- [The Leo Kent Featured in Forbes](https://serendipitconsulting.com/the-leo-kent-featured-in-forbes) - The Leo Kent, has been mentioned as a unique hotel to visit this year. Check out the full article.
- [Est Est Interior Design Featured in Better Homes & Gardens](https://serendipitconsulting.com/est-est-interior-design-featured-in-better-homes-gardens) - What Granda Chic style is and how you can put together some looks for your home. Read the full article here.
- [P.B. Bell Featured in Rental Housing Journal](https://serendipitconsulting.com/p-b-bell-featured-in-rental-housing-journal) - Debbie Willis spoke with Rental Housing Journal on tips for success in the Multifamily industry, having over 40 years of experience under her belt
- [Ping Pong Thai Restaurant Featured in Yahoo Finance](https://serendipitconsulting.com/ping-pong-thai-restaurant-featured-in-yahoo-finance) - Nina Engle shared tips on how to save money when eating out. Read the full article here.
- [Why Does My Company Need A Brandfolio?](https://serendipitconsulting.com/why-does-my-company-need-a-brandfolio) - Learn the difference between a brand, branding and brand marketing. Find out if your brand needs a brandfolio (yes.)
- [Current and Future Franchise Industry Trends You Need to Know About](https://serendipitconsulting.com/current-and-future-franchise-industry-trends-you-need-to-know-about) - Franchise Industry Trends Of 2019 As we look back on 2019, we can see newer franchise industry trends emerging and gaining a foothold. For example, child care franchises are beginning to take off. This trend will likely continue into 2020 and beyond as the job market continues to thrive, and young parents will be looking
- [How to Become a Pro at Consumer Product Public Relations](https://serendipitconsulting.com/how-to-become-a-pro-at-consumer-product-public-relations) - When consumers see products in the news, it gives the brand instant third-party credibility. We see this effect quite often, so why do brands struggle with garnering actual editorial content that’s focused around consumer product PR?
- [The Do's and Don'ts of Influencer Marketing Strategy](https://serendipitconsulting.com/improving-your-influencer-marketing-strategy-with-these-tips) - At first glance, an influencer marketing campaign seems straightforward. Still, smaller details may make or break the success of your partnerships. We'll break down some of the strategies that are instrumental in creating the perfect influencer brand initiative and warn against some of the lesser effective tactics.
- [Running a Successful Social Media Contest](https://serendipitconsulting.com/running-a-successful-social-media-contest) - How to Run a Successful Social Media Contest Before we dive into the specifics of running a social media contest, it’s important to note a few things. We’ll be covering the benefits of social media contests, as well as the rules that each platform has to ensure you are fully prepared to run a successful
- [How to Increase Reach through Promotional Incentives](https://serendipitconsulting.com/how-to-increase-reach-through-promotional-incentives) - Creative marketing incentives offer many different ways to increase brand reach effectively. Social media contests, exclusive coupons, and events are just a few of the incentives that can work for just about any company or brand when trying to generate brand awareness and boost revenue.
- [Benefits of Contributed Articles](https://serendipitconsulting.com/benefits-of-contributed-articles) - Benefits of Securing Contributed Articles for Your Company In the Public Relations world, there are several different types of media opportunities that can increase brand awareness. Some are obvious: TV segments and huge print articles in national publications like the Wall Street Journal, Forbes, etc. The not so obvious online articles and contributed articles can
- [How to Make The Perfect Set of Customer Personas](https://serendipitconsulting.com/how-to-make-the-perfect-set-of-customer-personas) - Every Successful Business Has a Customer Persona Marketing Strategy. Does Yours? Right now, whether you’re a catering company or you cater to the elite with a hand-made jewelry line, times are tough. Up until March, you were likely trekking right along, hitting your numbers, and going to bed a night with confidence that your business
- [PR Tools For Your Business](https://serendipitconsulting.com/best-free-pr-tools-for-your-business) - Top 5 Handy (AND FREE) PR Tools During this day and age where new brands are popping up left and right, it’s more important than ever before to make sure you stand out from the crowd. Utilizing public relations in your business plan will help to ensure your brand will gain attention and generate buzz
- [Benefits of Using Facebook Business Manager](https://serendipitconsulting.com/benefits-of-using-facebook-business-manager) - What Facebook Business Manager Is and Why You Should Be Using It We get asked a lot about Facebook Business Manager -- what it is and why a business would ever need it. Many companies tend to avoid using Business Manager altogether due to the significant technical aspect of the platform. So let's suppose you
- [Benefits of Hiring a Marketing Agency](https://serendipitconsulting.com/benefits-of-hiring-a-marketing-agency) - Should Your In-House Marketing Work with an Agency? "Why would we hire an agency? Isn't that what we have you (all) for?" If you've suggested using help from a marketing agency to supplement your in-house services for your company, you may have heard a similar management comment. Many companies struggle with understanding the benefits of
- [PR in Real Estate and Becoming an Industry Expert](https://serendipitconsulting.com/pr-in-real-estate-and-becoming-and-industry-expert) - How the Real Estate Industry Can Use PR for Brand Awareness Public Relations is a powerful tool for a lot of different industries including real estate, whether residential or commercial and can greatly increase brand awareness. PR in real estate can take the form of many different tactics including distributing press releases, trend pitching, creating
- [Simplifying Your Social Media Content Strategy](https://serendipitconsulting.com/simplifying-your-social-media-content-strategy) - Simplifying Instagram Content Creation If you’re here, you’re likely looking for some help creating a Social Media Content Strategy. If so, you’re in the right place! We're going to give you some Instagram content creation tools, content ideas, and the best type of content for Instagram to help you craft a social media content strategy
- [Benefits of Micro-Influencer Marketing Strategies](https://serendipitconsulting.com/benefits-of-micro-influencer-marketing-strategies) - Micro-Influencer Marketing: What Is It and Why Is It Beneficial? First, let’s talk about what micro-influencer marketing actually is. Hubspot defines micro-influencers as social media users unlike typical celebrities, experts, and public figures that work or specialize in a particular vertical and frequently share social media content about their interests. However, unlike the traditional “influencer,”
- [Leveraging Social Listening Best Practices for Your 2021 Strategy](https://serendipitconsulting.com/leveraging-social-listening-best-practices-for-your-2021-strategy) - What is Social Listening in Marketing? Social listening in marketing is the practice of monitoring your social media channels for conversations around your brand and making informed, strategic decisions with that information. By practicing, you are analyzing direct mentions of your brand, mentions of your competitors, reviews of your products or services, and customer comments
- [Tips for a Great Virtual Broadcast Interview](https://serendipitconsulting.com/tips-for-a-great-virtual-broadcast-interview) - How to Prepare for a Virtual Interview Taking extra time to determine what and how to prepare for a virtual interview can significantly help job seekers and those who make regular media appearances. However, when COVID-19 first became a prevalent problem in the U.S., all TV interviews went entirely virtual. As we have adapted to
- [Work Smarter with Inbound Content Marketing](https://serendipitconsulting.com/work-smarter-with-inbound-content-marketing) - What is Inbound Content Marketing? It’s time to start working smarter, not harder, when it comes to your marketing strategy. Build engaging content and give your customers a reason to come to you without the help of paid advertising. So, what is marketing sorcery? It’s called inbound marketing. The purpose of inbound content marketing is
- [The Brand-Building Process & Brand Archetypes](https://serendipitconsulting.com/brand-building-process-and-brand-archetypes) - Archetypes & the Brand-Building Process What are brand archetypes? Well, an archetype is a prototype for identifying statements, patterns of behavior, and objects a brand will mirror or emulate. Plain and simple, it’s a very typical example or imitation of a person or thing. Archetypes represent universal patterns and images that are part of the
- [Instagram Reels Feature vs. Benefits of TikTok](https://serendipitconsulting.com/instagram-reels-feature-vs-benefits-of-tiktok) - Benefits of TikTok Versus the Instagram Reels Feature Social media is primarily driven by visual experiences. Instagram has long been one of the most popular social media platforms, and with its emphasis on lifestyle content, it’s a perfect match for individual influencers, retailers, restaurants, hospitality, and a foundation for short- and long-term e-commerce business marketing
- [Social Media Metrics to Track for Success](https://serendipitconsulting.com/social-media-metrics-to-track-for-success) - Why Social Media Metrics Matter for Tracking KPIs Let’s begin with the basics: What is KPI? KPI stands for Key Performance Indicator, and it’s a measurable value that demonstrates how effectively a company is achieving its key business objectives. So basically, it evaluates performance and success. KPIs are excellent social media tracking tools because they
- [Big Picture Marketing Trends for 2021](https://serendipitconsulting.com/big-picture-marketing-trends-for-2021) - 2021 Marketing Trends: Pt. 1 It’s worth emphasizing that the effects of what we’re all watching play out in real-time will be rippling throughout brand marketing, PR, digital marketing, communications, and platforms for decades to come. There is a pathway to focus and develop a clear plan to emerge from this volatile period stronger than
- [Show Some Love: Declutter Your Social Media Profiles](https://serendipitconsulting.com/show-some-love-declutter-your-social-media-profiles) - Self-Care for Your Business: Declutter Your Social Media Profiles Sure, it’s important to always show some love business-to-business, but in the midst of all that recognition, don’t forget your business needs love too! How do you do this? Conduct regular social media audits, decluttering social media profiles, do a deep dive into your social media
- [Running a Successful Facebook Video Views Campaign](https://serendipitconsulting.com/running-a-successful-facebook-video-views-campaign) - Tips for Creating a Successful Facebook Ad Campaign So, you and your team have invested time and resources into creating a flashy new video, and now you want to put it on Facebook and watch that view count pile up. That’s great! However, before diving into the ad creation process for your video, you must
- [Crisis Management in Public Relations & PR Tips We Learned from 2020](https://serendipitconsulting.com/crisis-management-in-public-relations-pr-tips-we-learned-from-2020) - Crisis Management in Public Relations - What 2020 Taught Us With 2020 came an ever-changing pandemic, social injustice issues, financial setbacks, and much more in-between. Because of these stressful times, countless crises arose and working on picking up the pieces across all kinds of industries led to many public relations lessons. Lesson #1: Crisis Management
- [Explaining the Creator Brand Archetype](https://serendipitconsulting.com/explaining-the-creator-brand-archetype) - The Creator Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work.
- [Explaining the Hero Brand Archetype](https://serendipitconsulting.com/explaining-the-hero-brand-archetype) - The Hero Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work.
- [Explaining The Lover Brand Archetype](https://serendipitconsulting.com/explaining-the-lover-brand-archetype) - The Lover Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work.
- [Explaining The Ruler Brand Archetype](https://serendipitconsulting.com/explaining-the-ruler-brand-archetype) - The Ruler Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work
- [Explaining The Sage Brand Archetype](https://serendipitconsulting.com/explaining-the-sage-brand-archetype-2) - The Sage Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work.
- [5 Common Grammatical Mistakes in Public Relations](https://serendipitconsulting.com/5-common-grammatical-mistakes-in-public-relations) - Common Grammatical Mistakes & Public Relations Writing Tips No matter how interesting the story in your pitch or press release may be, it can still end up in a reporter’s email trash if it is filled with so many common grammatical mistakes that it makes it hard to read. We’re here to share five of
- [The Rise of Nostalgia Marketing & False Nostalgia](https://serendipitconsulting.com/the-rise-of-nostalgia-marketing-false-nostalgia) - Nostalgia Marketing - Making Emotional Connections nostalgia (noun) nos·​tal·​gia | \ nä-ˈstal-jə , nə- also nȯ-, nō-; nə-ˈstäl- \ 1: the state of being homesick: HOMESICKNESS 2: a wistful or excessively sentimental yearning for a return to or of some past period or irrecoverable condition; also: something that evokes nostalgia The word nostalgia stems from
- [Creating Effective Email Marketing Drip Campaigns](https://serendipitconsulting.com/creating-effective-email-marketing-drip-campaigns) - Build the Perfect Email Marketing Drip Campaigns With a Customer Journey Mapping Strategy In order to create effective email marketing drip campaigns, begin with a customer journey mapping strategy to structure the drip email campaign workflow. But if you’re wondering, “what is a customer journey map,” you’re not alone. A customer journey map typically outlines
- [User Interface vs. User Experience & Why They Matter](https://serendipitconsulting.com/user-interface-vs-user-experience-why-they-matter) - Defining User Interface vs. User Experience When discussing user interface vs. user experience, the terms are often used interchangeably, causing confusion for everyone who’s not involved deeply in the digital and marketing industries. When you typically see the terms placed together into a single term, "UI/UX Design" it’s no wonder. To understand the difference between
- [The When & Why for Creating a Sub-Brand](https://serendipitconsulting.com/the-when-why-for-creating-a-sub-brand) - Creating a Sub-Brand: What is a Sub-Brand? If you are in marketing, you may have heard the term sub-branding once or twice and found yourself asking, "what is a sub-brand?" It's not as complicated as it sounds. A sub-brand is essentially a brand within a brand - a parent brand to be exact, sometimes called
- [Interview Tips - Sneak Peek into PR Media Training](https://serendipitconsulting.com/pr-media-training-tips) - Interview Tips - Sneak Peek into PR Media Training Representing yourself well in media interviews is one of the best ways to establish thought leadership and become a credible source that reporters will reach out to for expert commentary. PR media training consists of several tools, tactics, and techniques to comfortably and effectively share key
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- [Summer Leasing Necessity — Selfie Tours](https://serendipitconsulting.com/summer-leasing-necessity-selfie-tours) - Alexis Krisay, VP of Marketing at Serendipit Consulting, discusses this summer's leasing necessity - selfie tours - with Student Housing Business. Engaging your prospects through Selfie Tours is this summer’s hidden gem to ensure that your property stays top of mind and is the first place they think of when making their last minute housing
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- [Handling Criticism Online](https://serendipitconsulting.com/handling-criticism-online) - Serendipit shares a few key items to keep in mind when encountering a negative review of your brand online. It’s happened to the best of us: you’re checking your profile and come across a critical statement of your brand, out for the entire Internet to see. As frustrating at this can be, there are a
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- [The Serendipit Guide To Hashtags](https://serendipitconsulting.com/the-serendipit-guide-to-hashtags) - Serendipit breaks down the basics of hashtag etiquette on social media If you occasionally frequent the Internet, chances are you are very aware of what a hashtag is - and maybe even use them from time to time on your own social media accounts. If so, kudos to you - although, hashtags go much deeper
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- [How PR Gives You a Boost in Real Estate](https://serendipitconsulting.com/how-ongoing-press-coverage-can-position-you-as-the-go-to-local-real-estate-expert) - Consistent, targeted media coverage is something every size and type of business can benefit from, including local real estate agents. Securing an ongoing presence in local publications, whether it’s a contributed article or a feature piece, can have amazing benefits for your real estate brand. It’s your chance to show your current and future clients
- [3 Ways to Take Your Media Win to the Next Level](https://serendipitconsulting.com/3-ways-to-take-your-media-win-to-the-next-level) - Congrats, you had a segment during this morning’s news! Now it’s time to give your segment the boost it deserves and get more eyes on your brand. The best way to heighten impressions is by sharing the segment on your social media accounts, sending it to your email database and uploading the media to your
- [The Hot New Trend Among Millennial Adults: Co-Living](https://serendipitconsulting.com/the-hot-new-trend-among-millennial-adults-co-living) - Alexis Krisay, VP of Marketing at Serendipit Consulting, discusses the hot new trend among millennial adults and how the multifamily industry can target this group on Multi-Housing News. There’s a new trend surfacing for the Millennial generation: co-living. This trend is quickly becoming popular in all of the major cities across the United States and
- [Three New PR Trends You Need To Know About Now](https://serendipitconsulting.com/three-new-pr-trends-you-need-to-know-about-now) - It goes without saying that business leaders are hungry for building up their business, increasing their audience and maintaining their expert-like reputation in their field of work. Below are three Public Relations trends that all business leaders should be aware of to get a jumpstart on increasing their business efforts and leads this year.
- [Is Hiring A PR Agency Right For Your Business?](https://serendipitconsulting.com/is-hiring-a-pr-agency-right-for-your-business) - No one knows your business as well as you do, so who could be better to handle your PR than you, right? Think again. We get that delegating tasks can be stressful, but putting your company’s PR efforts into the hands of a reputable agency will free up your time for other projects while leaving
- [Facebook Brings Video To Life With Audio](https://serendipitconsulting.com/facebook-brings-video-to-life-with-audio) - Video is the future, and Facebook is paving the way for it on its platform. Facebook has announced that they will be turning on sound by default for videos. Users will start to hear videos as they scroll through the news feed. Before you try this and start calling me a liar, make sure your
- [3 Reasons Those Wacky Holidays Are PR Gold](https://serendipitconsulting.com/3-reasons-those-wacky-holidays-are-pr-gold) - From the delicious ones like National Doughnut Day, to those that make you scratch your head like Bubble Wrap Appreciation Day, it seems as though there’s something to celebrate every day of the year. If nothing else, unconventional holidays provide an excellent opportunity for businesses to get their name out to the public. Here are
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- [Arizona Land Consulting Featured in AZBEX](https://serendipitconsulting.com/arizona-land-consulting-featured-in-azbex) - Arizona Land Consulting closed on a major land deal that generated four times the initial investment for their investors! Check it out HERE!
- [The Brains Behind Brands](https://serendipitconsulting.com/the-brains-behind-brands) - It’s been awhile since you’ve heard from us. After 15 years in business, we’ve been (re)working the ideal version of Serendipit. A version that allows us to focus only on the services in which we are best-in-class, and that also allows us to be hyper-focused on serving our clients with true passion and a serious
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- [The Leo Kent Featured in Medium 's Authority Magazine](https://serendipitconsulting.com/the-leo-kent-featured-in-medium-s-authority-magazine) - Insights on what it takes to thrive in this ever-evolving field and truly connect with guests. Read the full article here
- [Heyday Skincare Featured in AZ FootHills Magazine](https://serendipitconsulting.com/heyday-skincare-featured-in-az-foothills-magazine) - Heyday Skincare is opening two locations in the Valley. Find out exactly where!
- [The Pain Center of Arizona Featured in Authority Magazine](https://serendipitconsulting.com/the-pain-center-of-arizona-featured-in-authority-magazine) - How Dr. Ramoun Jones, got into medicine and how society can influence the younger generations to pursue a career as a physician. Read the full article here.
- [Meet ChatGPT, Your AI Sidekick. ](https://serendipitconsulting.com/meet-chatgpt-your-ai-sidekick) - Discover the do’s and don’ts of leveraging ChatGPT, the advanced AI language model making waves worldwide.
- [Weekly Roundup: Are All Rebrands Good Rebrands?](https://serendipitconsulting.com/weekly-roundup-are-all-rebrands-good-rebrands) - Is the grass greener on the rebranding side? Read more to find out and to see what kind of organized chaos your favorite agency has been up to this week.
- [Weekly Roundup: From Pantone Beer to Party in the USA](https://serendipitconsulting.com/weekly-roundup-from-pantone-beer-to-party-in-the-usa) - From movie day to innovative packaging discoveries to celebrating milestones, it's been a busy couple weeks to say the least. Let's get you caught up on the excitement!
- [Debunked: Common Copywriting Myths](https://serendipitconsulting.com/debunked-common-copywriting-myths) - Discover the truth behind common copywriting myths and unlock the key to crafting compelling and impactful content—separating fact from fiction.
- [Dermacrush Featured on The List TV - Channel 5](https://serendipitconsulting.com/dermacrush-featured-on-the-list-tv-channel-5) - The Medical Director at Dermacrush, spoke with Kristina Guererro at The List TV on preventative skin cancer methods and information on such. Check it out HERE!
- [DermaCrush Featured in Modern Luxury Scottsdale](https://serendipitconsulting.com/dermacrush-featured-in-modern-luxury-scottsdale) - DermaCrush mentioned as the Top 5: Live The Good Life for best body contouring and fat reduction in Modern Luxury Scottsdale's April issue
- [Robbins Brothers Featured on Arizona Midday](https://serendipitconsulting.com/robbins-brothers-featured-on-arizona-midday) - Robbins Brother's floor manager, MJ Lamanilao, broke down celebrity-inspired engagement rings for NBC 12's Arizona Midday. Check it out HERE!
- [Arizona Land Consulting Featured on ABC15](https://serendipitconsulting.com/arizona-land-consulting-featured-on-abc15) - Anita Verma-Lallian spoke with ABC 15 about the need for more diverse opportunities in the film industry and why she decided to launch Camelback Productions.
- [ReDirect Health Featured in Verywell](https://serendipitconsulting.com/redirect-health-featured-in-verywell) - Dr. David Berg was interviewed by Verywell to discuss new deductibles in the new year and how to manage health care expenses. Check it out HERE!
- [Cala at Senna House Featured in Conde Nast Traveler](https://serendipitconsulting.com/cala-at-senna-house-featured-in-conde-nast-traveler) - Cala was named one of the best restaurants in Phoenix & Scottsdale by Conde Nast Traveler. Check it out HERE!
- [OHM Fitness Featured in Franchise Times](https://serendipitconsulting.com/ohm-fitness-featured-in-franchise-times-2) - OHM Fitness was announced as one of the winners of the 2023 Franchise Times Dealmakers awards! They attracting European Wax Center co-founder as an investor.
- [Dermacrush Featured in Best Life](https://serendipitconsulting.com/dermacrush-featured-in-best-life) - Marie Baker spoke with Best Life about ways to combat dry skin when you are over 60.
- [The Journey Venture Studio Featured in Med City News](https://serendipitconsulting.com/the-journey-venture-studio-featured-in-med-city-news) - Mark Moeremans spoke with MedCity News about the launch of The Journey, a new Phoenix-based venture studio designed to create new healthcare startups. HERE!
- [Est Est Incorporated Featured in AZ Central](https://serendipitconsulting.com/est-est-incorporated-featured-in-az-central) - The Arizona Business Gazette, a section in the Arizona Republic, featured Est Est President, Blake Sutton, in a business profile.
- [OneAZ Credit Union Featured in AZ Central](https://serendipitconsulting.com/oneaz-credit-union-featured-in-az-central) - OneAZ Wealth Management spoke with AZCentral about the increasing number of Gen Z adults living at home and how they can best manage their finances.
- [Arizona Land Consulting Featured in In Business Phoenix](https://serendipitconsulting.com/arizona-land-consulting-featured-in-in-business-phoenix) - Anita, from Arizona Land Consulting, told In Business Phoenix magazine four important trends that investors will be watching closely in 2023. Check it out HERE!
- [Can AI Replace Graphic Designers?](https://serendipitconsulting.com/can-ai-replace-graphic-designers) - What is AI, what does AI graphic design entail, and does that play a role in the future of graphic design? Find out in our blog!
- [Est Est Incorporated Featured in Better Homes & Gardens](https://serendipitconsulting.com/est-est-incorporated-featured-in-better-homes-gardens) - Est Est, Inc.'s lead interior designer shared his thoughts with Better Homes & Gardens on why you SHOULDN'T consider peel-and-stick trim. Check it out HERE!
- [Wardrobe Apparel Featured in People Magazine](https://serendipitconsulting.com/wardrobe-apparel-featured-in-people-magazine) - Wardrobe Apparel provided expert advice to People Magazine on the best trendy Chelsea Boots for 2023. Check it out HERE!
- [ICON National Featured in AZ Big Media](https://serendipitconsulting.com/icon-national-featured-in-az-big-media) - Scottsdale-based MFRG-Icon announced the change of their name and ownership, now known as Icon National. Check it out HERE!
- [ReDirect Health Featured in PopSugar](https://serendipitconsulting.com/redirect-health-featured-in-popsugar) - Redirect Health's Co-Founder and Medical Director, Dr. Johnston, talked with Popsugar about narcolepsy. Check it out HERE!
- [Ten Figures Featured in The Phoenix Business Journal](https://serendipitconsulting.com/ten-figures-featured-in-the-phoenix-business-journal) - The Phoenix Business Journal announced Justin Bayless' new venture - 2 startups, including Ten Figures and The Journey. Check it out HERE!
- [OHM Fitness Featured on The TrulyFit Podcast](https://serendipitconsulting.com/ohm-fitness-featured-on-the-trulyfit-podcast) - OHM Fitness Featured on The TrulyFit Podcast. OHM Fitness Director of Wellness sat with host Steve Washuta to talk all things EMS. Check it out HERE!
- [OHM Fitness Featured On The Wolf of Franchise Podcast](https://serendipitconsulting.com/ohm-fitness-featured-in-wolf-of-franchise) - CEO and Co-founder of OHM Fitness sat down with Josh Coba and the Wolf to talk about their two decades together as franchise partners. Check it out HERE!
- [Embark Health Featured in VICE](https://serendipitconsulting.com/embark-health-featured-in-vice) - Embark CCO Rob Gent talks to VICE about the consequences of white lies and the science behind why people find it humorous when they can get someone to believe their lie. Check it out HERE!
- [Senna House Hotel Featured in Well + Good](https://serendipitconsulting.com/senna-house-hotel-featured-in-well-good) - Senna House GM Kevin Gilbert shared the 4 things that he wishes hotel guests would stop doing with Well+Good. Check it out HERE!
- [Est Est Incorporated Featured in Real Homes](https://serendipitconsulting.com/est-est-incorporated-featured-in-real-homes) - Est Est lead Designer Chris Jovanelly shared his tips with Real Homes on how to bring some spring colors into your space. Check it out HERE!
- [Robbins Brothers Featured on The List TV](https://serendipitconsulting.com/robbins-brothers-featured-on-the-list-tv) - Robbins Brothers Scottsdale Floor Manager MJ Lamanilao shared how you can update your jewelry wardrobe on The List TV! Check it out HERE!
- [Vermaland Featured in AZ Big Media](https://serendipitconsulting.com/vermaland-featured-in-az-big-media) - Vermaland founder, Kuldip Verma spoke with AZ Big Media about solar farm development and how it's a growing industry here in Arizona. Check it out HERE!
- [Bailey Strategic Innovation Group Featured on The Learn with Bessern Podcast](https://serendipitconsulting.com/bailey-strategic-innovation-group-featured-on-the-learn-with-bessern-podcast) - President of the Bailey Strategic Innovation Group, Eric M. Bailey had the chance to sit with Ivan on the Learn with Bessern Podcast Check it out HERE!
- [Auto House Featured in Arizona Republic](https://serendipitconsulting.com/auto-house-featured-in-arizona-republic) - Chris Finn from Auto House shared his insight on the impact of used vehicles dropping with Arizona Republic. Click HERE to read about it!
- [Cala Scottsdale Featured in FabAZ](https://serendipitconsulting.com/cala-scottsdale-featured-in-fabaz) - Cala Executive Chef Peter McQuaid broke down the Pasta Alla Vodka recipe for FabAZ.Check it out HERE!
- [Wardrobe Apparel Featured in FabAZ](https://serendipitconsulting.com/wardrobe-apparel-featured-in-fabaz-2) - FabAZ's Waste Management Phoenix Open style guide featured looks pulled from Wardrobe Apparel. Check it out HERE!
- [Item 9 Labs Corp. Featured in Weedmaps](https://serendipitconsulting.com/about-item-9-labs-corp-featured-in-weedmaps) - Item 9 Labs Corp. Lab Director, Eric Eisele, shared his thoughts on how to become a cannabis extract tech with Weedmaps. Check it out HERE!
- [ICON National Featured in Construction Dive](https://serendipitconsulting.com/icon-national-featured-in-construction-dive) - Kathy Gilmore of Icon National share her work life as a woman in construction with Construction Dive. Check it out HERE!
- [Wardrobe Apparel Featured on Arizona Midday](https://serendipitconsulting.com/wardrobe-apparel-featured-on-arizona-midday-nbc-12) - Wardrobe Apparel's stylist, Sarah Sommer, broke down 3 perfect looks to wear to a winter wedding on NBC's Arizona Midday show. Click HERE to watch!
- [Curve Development Featured in Business Observer Florida](https://serendipitconsulting.com/curve-development-featured-in-business-observer-florida) - Curve Development's Cyrene at MiraBay is featured in a 2023 preview from Business Observer Florida. Take a look at it HERE!
- [Solterra Companies Featured in Provider Magazine](https://serendipitconsulting.com/solterra-companies-featured-in-provider-magazine) - Solterra's chief development officer gives expert commentary on the long term care industry outlook for 2023. Check it out HERE!
- [Wardrobe Apparel Featured on Fox 10](https://serendipitconsulting.com/wardrobe-apparel-featured-on-fox-10) - Wardrobe Apparel's stylist, Sarah Sommer, gives tips on how to build a capsule wardrobe collection. Check out the broadcast HERE!
- [The Journey Featured in MedCity News](https://serendipitconsulting.com/the-journey-featured-in-medcity-news) - Our client The Journey was featured in MedCity News. Read the full article here.
- [OHM Fitness Featured in Franchise Times](https://serendipitconsulting.com/ohm-fitness-featured-in-franchise-times) - Our client OHM Fitness was featured in Franchise Times. Oh, and they just so happen to be on the cover of the magazine. Check it out here
- [Est Est, Inc. Featured in AZ Central](https://serendipitconsulting.com/est-est-inc-featured-in-az-central) - Our client Est Est, Inc. Featured in AZ Central. Read the full article to learn about their design process and how they've lasted the test of time.
- [DermaCrush Medical Aesthetics Featured on The List TV](https://serendipitconsulting.com/dermacrush-medical-aesthetics-featured-on-the-list-tv) - Our client DermaCrush Medical Aesthetics Featured on The List TV. Check out the broadcast and see Kristina getting the Fraxel treatment on her hand!
- [OneAZ Credit Union Featured in Investopedia](https://serendipitconsulting.com/oneaz-credit-union-featured-in-investopedia) - Our client OneAZ Credit Union was featured in GoBankingRates. Read the full article to learn how to prepare teens to become financial literate.
- [OneAZ Credit Union Featured in GoBankingRates](https://serendipitconsulting.com/oneaz-credit-union-featured-in-gobankingrates) - Are physical banks and credit unions going extinct? Our client OneAZ Credit Union was featured in GoBankingRates to answer the key question.
- [Auto House Featured in AZ Central](https://serendipitconsulting.com/auto-house-featured-in-az-central) - Our client Auto House was featured in AZ Central. Read the full article here.
- [OHM Featured on Arizona Daily Mix](https://serendipitconsulting.com/ohm-featured-on-arizona-daily-mix) - Our client OHM was featured on Arizona Daily Mix. See the full broadcast here.
- [The Leo Kent Featured in Fathom](https://serendipitconsulting.com/the-leo-kent-featured-in-fathom) - Our client The Leo Kent was featured in Fathom. The article highlights its unique experience. Read the full article here.
- [How Can Social Media Listening Increase Customer Advocacy](https://serendipitconsulting.com/how-can-social-media-listening-increase-customer-advocacy) - Wondering how to increase customer advocacy for your brand? Three words for you: social media listening. Read on for more!
- [What Do You Need to Balance When Doing SEO?](https://serendipitconsulting.com/what-do-you-need-to-balance-when-doing-seo) - What do you need to balance when doing SEO? Great search results require a balanced SEO strategy. When doing SEO, technical SEO, domain authority and other elements play important roles
- [How to Develop a Brand](https://serendipitconsulting.com/how-to-develop-a-brand) - How to develop a brand examines and defines elements like naming, archetypes, positioning, brand voice, logo, brand mission, brand development strategy, and more.
- [Modern Margarita Featured in North Tatum Times](https://serendipitconsulting.com/our-client-modern-margarita-featured-on-north-tatum-times) - Featuring the Desert Ridge area location of Modern Margarita and highlighting menu items from tacos to wings to happy hour bites!
- [Our Client OHM Featured on The Healthy Fit Life Podcast](https://serendipitconsulting.com/our-client-ohm-featured-on-the-healthy-fit-life-podcast) - Learn all about what you need to know about metabolism to achieve fat loss by listening to the latest episode of The Healthy Fit Life Podcast.
- [Embark Behavioral Health Featured in Parents Magazine](https://serendipitconsulting.com/our-client-embar-behavioral-health-featured-on-parents-magazine) - Learn more about how you can help your child with an eating disorder. Recommendations and insights given by Embar Behavioral Health in Parents Magazine.
- [Arizona Land Consulting Featured in AZ Central](https://serendipitconsulting.com/arizona-land-consulting-featured-on-az-central) - Learn how Anita Verma-Lallian - Arizona Land Consulting founder, turned her childhood goals into a career. Read the full article here.
- [Rainbow EDU Consulting Featured in Forbes](https://serendipitconsulting.com/rainbow-edu-consulting-featured-in-forbes) - Learn insight on the Biden Administration’s income-driven repayment plan, and how it affects student loans. Read the full article here.
- [Rio Salado Audobon Center Featured in The List](https://serendipitconsulting.com/rio-salado-audobon-center-featured-in-the-list) - If bird-watching sounds boring, then you probably haven't seen a 'lifer'. Learn more about this popular hobby and check out what experts had to say
- [Our Client Wardrobe Apparel Featured in InStyle](https://serendipitconsulting.com/our-client-wardrobe-apparel-featured-in-instyle) - t’s kind of hard to make a statement when your outfit is overtaken by winter clothes. Learn tips on how to wear colorful tights like an adult this season.
- [Wardrobe Apparel Featured in INSIDER](https://serendipitconsulting.com/wardrobe-apparel-featured-in-insider) - Learn on pant trend do's (& don'ts) for 2023.
- [Embark Behavioral Health Featured in VeryWell Family](https://serendipitconsulting.com/embark-behavioral-health-featured-in-verywell-family) - Learn more some insight what caregivers should do if they notice their LGBTQ child is being bullied. Read the full article here.
- [Soul Surgery Featured in Eat This, Not That](https://serendipitconsulting.com/soul-surgery-featured-in-eat-this-not-that) - Learn some useful insights from Dr. Ravi of Soul Surgery, on how to detox your liver quickly. Read the full article here.
- [Redirect Health Featured in Pop Sugar](https://serendipitconsulting.com/redirect-health-featured-in-pop-sugar) - Cold season is upon us. Learn more on what to expect when you catch the common cold. Read the full article here.
- [Melissa DiGianfilippo featured in Student Housing Business](https://serendipitconsulting.com/serendipit-consulting-sweeps-at-2021-prsa-copper-anvil-awards) - Serendipit Consulting’s Melissa DiGianfilippo was featured in Student Housing Business’ July/August Issue. Click here to read the full article about crisis management on page 84.
- [Serendipit Wants to Make Your Dog Famous](https://serendipitconsulting.com/serendipit-wants-to-make-your-dog-famous) - Serendipit’s “Make Fetch Happen” campaign is capturing a lot of attention from the media. Below is all the coverage the campaign has received. Click here to see the full article in AZFoothills Magazine about branding your dog on social media. Click here to read the article featured on AZ Big Media and consider entering your four-legged friend for a
- [How to Make the Media Fall In Love With You and Your Restaurant](https://serendipitconsulting.com/how-to-make-the-media-fall-in-love-with-you-and-your-restaurant) - Serendipit’s Melissa DiGianfilippo was featured on Modern Restaurant Management and explains how restaurants can use a strategic PR strategy to help connect with their desired customers. Click here to read the full article.
- [Stop Yelping About User-Generated Content and Start Leveraging It](https://serendipitconsulting.com/stop-yelping-about-user-generated-content-and-start-leveraging-it) - Serendipit’s Alexis Krisay discusses how to utilize user-generated content, such as Yelp, to increase their flow of customers. To read the full article, click here.
- [Serendipit Recognized for Winning Big at Copper Anvils](https://serendipitconsulting.com/serendipit-recognized-for-winning-big-at-copper-anvils) - Serendipit was recognized for winning big at the Copper Anvils in the November issue of InBusiness Magazine. Click here to read more about Serendipit on page 12 of the magazine.
- [How to Promote your Franchise](https://serendipitconsulting.com/how-to-promote-your-franchise) - Serendipit’s own Melissa DiGianfilippo had her article, “How to Use PR to Promote Your Franchise” featured in Franchising USA‘s November issue. You can view her two-page spread by clicking here and navigating to page 16.
- [How to Pull Off a PR Stunt and Create Brand WOW](https://serendipitconsulting.com/how-to-pull-off-a-pr-stunt-and-create-brand-wow) - After her most recent article, “How to Pull Off a PR Stunt and Create Brand WOW,” Melissa DiGianfilippo will now become a regular contributor to Hotel-Online. We are super excited, go Melissa! To view the article, click here.
- [Serendipit Featured in AZ Big Media](https://serendipitconsulting.com/serendipit-featured-in-az-big-media-2) - It’s been a year of the COVID-19 pandemic and a lot of PR and marketing lessons have been learned. What were the biggest takeaways from the last year? See what our founders had to say in a recent article from AZ Big Media here!
- [Serendipit’s Alexis Krisay Featured in Dayspa Magazine](https://serendipitconsulting.com/serendipits-alexis-krisay-featured-in-dayspa-magazine) - The future of marketing lies in experiences! Our President of Marketing, Alexis Krisay, recently shared with DaySpa Magazine how to integrate experiential marketing into your health and wellness brand. Check it out!
- [2020 Vision: The Top 5 Emerging Trends in Marketing and PR](https://serendipitconsulting.com/2020-vision-the-top-5-emerging-trends-in-marketing-and-pr)
- [Meet Melissa Digianfilippo and Alexis Krisay of Serendipit Consulting](https://serendipitconsulting.com/meet-melissa-digianfilippo-and-alexis-krisay-of-serendipit-consulting) - Serendipit’s Melissa DiGianfilippo and Alexis Krisay have a profile feature from Voyage Phoenix! The profile showcases how Serendipit came to be and the adventure that led the owners to buy their own office building. To read the full article, click here.
- [20 Young Business Leaders to Watch in 2020](https://serendipitconsulting.com/20-young-business-leaders-to-watch-in-2020) - Serendipit’s Alexis Krisay was featured in AZ Big Media’s 20 Young Business Leaders to Watch in 2020 list. Alexis talks about the marketing trend to watch for 2020. To read the full article, click here.
- [20/20 Vision For 2020](https://serendipitconsulting.com/20-20-vision-for-2020) - Serendipit’s Melissa DiGianfilippo talks about her 20/20 vision going into 2020 and the 5 trends PR and Marketing professionals can expect. Read the full article here.
- [Why Your Food Service Business Should Have a Crisis Management Plan](https://serendipitconsulting.com/why-your-food-service-business-should-have-a-crisis-management-plan) - Serendipit’s Melissa DeGianfilippo talks about why it’s so important for restaurants to have a crisis management plan in place. Read the full article on Modern Restaurant Management here.
- [The Top PR Trends For 2020: Do You Have 20/20 Vision?](https://serendipitconsulting.com/the-top-pr-trends-for-2020-do-you-have-20-20-vision) - Serendipit’s Alexis Krisay and Melissa DiGianfilippo were mentioned in Millie F. Dizon’s article in BusinessMirror. Read the full article here.
- [Effectively Targeting And Marketing to Gen Z](https://serendipitconsulting.com/effectively-targeting-and-marketing-to-gen-z) - Serendipit’s Alexis Krisay talks on effective marketing towards Gen Z and why it is important to market towards them. Read the full article on Modern Restaurant Management Here.
- [Coronavirus Crisis Management Plan: Are Your Properties Ready?](https://serendipitconsulting.com/coronavirus-crisis-management-plan-are-your-properties-ready) - The media won’t stop talking about it, so you can bet if a case of the Coronavirus rears its head at one of your communities, they will be talking about you! We have a skilled crisis management team at Serendipit Consulting and are here to support you, which is why we have created a free
- [Why Your Business Needs PR And Marketing Now More Than Ever](https://serendipitconsulting.com/why-your-business-needs-pr-and-marketing-now-more-than-ever) - Serendipit’s Alexis Krisay and Melissa DiGianfilippo talk about why your business needs PR and marketing now more than ever, during the current pandemic. Read more on AZ Big Media.
- [How to Increase Social Media Engagement During Covid-19](https://serendipitconsulting.com/how-to-increase-social-media-engagement-during-covid-19) - Serendipit’s Alexis Krisay lays out a few ground rules and best practices for companies to adhere to during this crisis on Builder Magazine‘s website.
- [Effective Brand Engagement For Cannabis Businesses on Social Media](https://serendipitconsulting.com/effective-brand-engagement-for-cannabis-businesses-on-social-media) - Serendipit’s Alexis Krisay provides a few helpful tips for social media best practices for cannabis businesses during the COVID-19 pandemic and beyond with Cannabis Industry Journal‘s website. Contact us if you want our help growing your cannabis business!
- [5 Highly-Effective PR Tip for Cannabis Companies](https://serendipitconsulting.com/5-highly-effective-pr-tip-for-cannabis-companies) - Serendipit’s Melissa DiGianfilippo shares 5 tips for maximizing your PR efforts in today’s constantly-changing world with GreenEntrepreneur Contact us if you want our help growing your cannabis business!
- [Gen Z Marketing Do's and Don'ts in the Cannabis Industry](https://serendipitconsulting.com/gen-z-marketing-dos-and-donts-in-the-cannabis-industry) - Serendipit’s Alexis Krisay talks about how to navigate Gen Z communication and marketing tactics and how it will be critical for businesses to rework their marketing strategies with Cannabis Industry Journal Contact us if you want our help growing your cannabis business!
- [5 Tips to Maximize PR Efforts in Today's World](https://serendipitconsulting.com/5-tips-to-maximize-pr-efforts-in-todays-world) - Serendipit’s Melissa DiGianfilippo provides five tips on how to maximize your PR efforts in today’s world with Hotel Management. Contact us if you want our help maximizing your PR efforts!
- [Serendipit Ranks on Phoenix Business Journal's “Largest Phoenix-Area Women-Owned Business” List](https://serendipitconsulting.com/serendipit-ranks-on-phoenix-business-journals-largest-phoenix-area-women-owned-business-list) - Serendipit was recently featured in Phoenix Business Journal’s Largest Phoenix-Area Women-Owned Business List. See the full list HERE
- [Serendipit's Andrew Leger is Featured in Modern Restaurant Management](https://serendipitconsulting.com/serendipits-andrew-leger-is-featured-in-modern-restaurant-management) - Serendipit’s very own Andrew Leger was featured in Modern Restaurant Management on how restaurant’s can utilize the downtime due to COVID-19, to reimagine their branding. Throughout the article Andrew discusses the impact and importance of a Restaurant’s font and color choices.
- [Serendipit Listed in Phoenix Business Journal's Largest Phoenix-Area Graphic Design Firms List](https://serendipitconsulting.com/serendipit-listed-in-phoenix-business-journal-serendipit) - Serendipit recently came out as No. 16 on the Phoenix Business Journal‘s Largest Phoenix-Area Graphic Design Firms list.
- [Serendipit Featured in AZ Big Media](https://serendipitconsulting.com/serendipit-featured-in-az-big-media-3) - Serendipit’s Alexis Krisay was featured in AZ Big Media‘s feature “The future of retail in a post-COVID world”. Read More.
- [Serendipit Featured in Modern Restaurant Management](https://serendipitconsulting.com/serendipit-featured-in-modern-restaurant-management-3) - Serendipit’s owners Alexis Krisay and Melissa DiGianfillipo were featured in Modern Restaurant Management’s website talking about marketing and PR trends for 2021! Read More!
- [Serendipit Featured in InBusiness Magazine](https://serendipitconsulting.com/serendipit-featured-in-inbusiness-magazine-3) - Our employees proudly donated around $6,000 to Boys And Girls Clubs Of The Valley this past year! During 2020, about half of our employees chose to participate in the Contributions to Qualifying Charitable Organizations (QCO) that allows taxpayers the ability to support a non-profit financially without losing any take-home pay. Check out the full story
- [Serendipit's Melissa DiGianfilippo, featured in Medium's PRontheGo](https://serendipitconsulting.com/serendipits-melissa-digianfilippo-featured-in-mediums-pronthego-3) - Our employees proudly donated around $6,000 to Boys & Girls Clubs of the Valley this past year! During 2020, about half of our employees chose to participate in the Contributions to Qualifying Charitable Organizations (QCO) that allows taxpayers the ability to support a non-profit financially without losing any take-home pay. Check out the full story.
- [Serendipit Consulting Sweeps at 2021 PRSA Copper Anvil Awards](https://serendipitconsulting.com/serendipit-consulting-sweeps-at-2021-prsa-copper-anvil-awards-2) - Agency recognized for PR excellence with 12 awards including the coveted up and comer award PHOENIX (Oct. 29, 2021) — Phoenix-based Serendipit Consulting was honored with 12 awards at the Public Relations Society of America Phoenix Chapter’s (PRSA Phoenix) 2021 Copper Anvil ceremony. The ceremony, which took place at the Irish Cultural Center in Phoenix
- [PR Crisis Management](https://serendipitconsulting.com/pr-crisis-management) - Crisis Management is a Process, Not an Event. It's simple. It doesn't matter where you are or what you're doing. In today's digital era, every business owner needs a bulletproof crisis management plan that is ready to go at all times. In this post, we will look at what crisis management is and the role Every business owner needs a bulletproof crisis management plan. Learn about the role of PR in crisis management, how to create a crisis plan, and more from Serendipit.
- [Brand vs Brand Marketing](https://serendipitconsulting.com/brand-vs-brand-marketing) - A Brand is a Noun. Brand Marketing is a Verb. Brands. Love ‘em, or hate ‘em, brands are the product of the marketing industry and the drivers of consumer beliefs and expectations. But what is brand marketing? Brand marketing straddles the line between branding, advertising, and public relations. Few people understand exactly what brand marketing Understanding the difference between brands, brand marketing, brand marketing strategy and brand marketing best practices can be daunting. We’re here to help.
- [ How To Create A Logo For Your Brand](https://serendipitconsulting.com/how-to-create-a-logo-for-your-brand) - Developing a Logo For Your Company As marketing professionals, developing a logo is not something we take lightly. A logo is the face of your business, and one of the first things customers notice about your company, so it’s essential that your logo represents the values and mission of your brand. Here, we’ll discuss different Wondering how to create a logo for your brand? Learn the different aspects of logo development, important considerations for logo designing, and more.
- [The Benefits of Integrated Campaigns](https://serendipitconsulting.com/the-benefits-of-integrated-campaigns) - Case Study: COR Mother's Day promo At Serendipit, we believe the role of integrated campaigns in marketing cannot be understated. They are where the magic happens! An integrated campaign is meant to be a custom mix of strategies and tactics created specifically for each business—and each audience—rather than a one-size-fits-all approach, so it takes an Wondering how to create a logo for your brand? Learn the different aspects of logo development, important considerations for logo designing, and more.
- [Pop Quiz: Brand Positioning](https://serendipitconsulting.com/pop-quiz-brand-positioning) - Brand Positioning can help your business skyrocket. Learn everything you've ever wanted about Brand Positioning through our fun video.
- [How to Market to Generation Z](https://serendipitconsulting.com/how-to-market-to-generation-z) - Gen Z is complex; there’s no doubt about it. Here’s what you need to do to better understand them as people and your primary target audience.
- [4 Steps to Killer Influencer Marketing Campaigns](https://serendipitconsulting.com/5-steps-to-killer-influencer-marketing-campaigns) - Influencer marketing campaigns can get brands noticed, but choosing the right influencer takes more than money. Learn the steps to creating killer influencer marketing campaigns
- [Weekly Wrap Up: The Rising Popularity in Webinars](https://serendipitconsulting.com/weekly-wrap-up-the-rising-popularity-in-webinars) - Serendipit wraps up the week with a look at the rising popularity in digital webinars With new technology surfacing every day, it may be difficult to keep up. Webinars are increasingly important in the learning aspect of marketing, and their popularity is on the rise. Marketers are starting to make serious purchase decisions regarding many
- [The Top 6 Things You Need to Know to Get PR Coverage Today](https://serendipitconsulting.com/the-top-6-things-you-need-to-know-to-get-pr-coverage-today) - 1) Get a Writer! Make sure you have a content writer on your team, or you have access to one. Once you start securing opportunities, especially contributed content, you need to be able to turn around awesome content quickly. As the CEO or business owner, you don't have time (or many time, the writing skills) to
- [Purple Color Theory & The Royal Connection](https://serendipitconsulting.com/purple-color-theory-the-royal-connection) - Purple Color Theory: It Reigns Understanding color theory in marketing and the meanings behind each color is a must for branding. The design process in branding begins in basic black and white. Think about it. If a mark doesn’t stand out in the right way without color—something about the mark isn’t right, and you should
- [How to Use Facebook Live to Boost Your Brand](https://serendipitconsulting.com/how-to-use-facebook-live-to-boost-your-brand) - Melissa DiGianfilippo, VP of Public Relations at Serendipit Consulting, discusses how to use Facebook Live to boost your brand with AZ Big Media. Facebook recently gave its 1.6 billion-plus users access to its coveted live video streaming service, Facebook Live. Differentiating itself from other mobile live streaming apps like Periscope and Meerkat, Facebook’s new technology allows
- [Weekly Wrap Up: New Logo Design for Google & Verizon](https://serendipitconsulting.com/weekly-wrap-up-new-logo-design-for-google-verizon) - Serendipit discusses the recent logo design updates for these two large companies. If you've used Google at any point in the past few weeks, you've probably noticed that there's something different. Earlier this month, Google introduced a brand new visual identity, the most notable update being its drastic logo change. Many have considered this to be the
- [Social Media Trends for Gen Z](https://serendipitconsulting.com/social-media-trends-for-gen-z) - Social Media Trends for Gen Z Serendipit takes a look at the current social media trends for Gen Z. Gen Z is focused on sending and receiving as much information as quickly as possible. They prefer to do this through social media, and as marketers, we need to understand how to effectively reach them through the platforms
- [Hiring the Right PR & Marketing Firm for Student Housing](https://serendipitconsulting.com/hiring-the-right-pr-marketing-firm-for-student-housing) - Congrats! Your student housing community is on its way to becoming a reality! Although you've already chosen your team for developing, designing, etc. your community, it’s important to hire the right PR and marketing firm early to give you the edge you need for when it’s time to lease. Here at Serendipit Consulting we can
- [Explaining The Outlaw Brand Archetype](https://serendipitconsulting.com/explaining-the-outlaw-brand-archetype) - The Outlaw Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work.
- [Explaining The Regular Guy/Girl Brand Archetype](https://serendipitconsulting.com/explaining-the-regular-guy-girl-brand-archetype) - The Regular Guy/Girl Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes
- [Explaining the Innocent Brand Archetype](https://serendipitconsulting.com/explaining-the-innocent-brand-archetype) - The Innocent Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work.
- [Explaining The Magician Brand Archetype](https://serendipitconsulting.com/explaining-the-magician-brand-archetype) - The Magician Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work.
- [PR Dilemmas: Knowing When to Send a Newswire Press Release](https://serendipitconsulting.com/pr-dilemmas-knowing-when-to-send-a-newswire-press-release) - Pros and Cons of Sending Your News Through the Wire Experienced public relations professionals know that there is still great value in a well-written press release. However, there are some contrasting opinions regarding the best ways to distribute a release. Some PR pros swear by sending press releases through the newswire, and others say it’s
- [Explaining The Jester Brand Archetype](https://serendipitconsulting.com/explaining-the-jester-brand-archetype) - The Jester Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work.
- [Explaining the Explorer Brand Archetype](https://serendipitconsulting.com/explaining-the-explorer-brand-archetype) - The Explorer Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an authentic brand that resonates with your customers, you first need to understand how archetypes work.
- [CoolSculpting Negative Reviews May Actually Better Your Business](https://serendipitconsulting.com/coolsculpting-negative-reviews-may-actually-better-your-business) - How bad customer reviews of CoolSculpting can prepare you for the worst As a CoolSculpting business expert, you’re always looking for a positive review. Positive reviews drive new customers to your services and boost your company’s credibility. But can too many good reviews with few bad reviews of CoolSculpting be a bad thing? We’ll break
- [Building Your Brand on LinkedIn to Increase Brand Awareness](https://serendipitconsulting.com/building-a-strong-linkedin-profile-to-increase-brand-awareness) - How to Build a Strong LinkedIn Presence for Your Business Building a strong social presence has become a top priority for any business seeking to increase brand awareness and develop a strong community around their company. While it’s not always top of mind in social media, LinkedIn is a great platform that every business can
- [Your Brand & Marketing During the Holidays](https://serendipitconsulting.com/your-brand-marketing-during-the-holidays) - Marketing During the Holidays Marketing during the holidays is key to many brands, but it’s essential to balance holiday-specific messaging with your overall brand positioning. Why is brand consistency important? Well, maintaining a consistent brand identity is smart because it boosts your brand's value and strengthens its reputation and relationships you've developed. People often enjoy
- [The Next Generation of Student Housing Virtual Tours](https://serendipitconsulting.com/the-next-generation-of-student-housing-virtual-tours) - For many student housing communities, renderings and virtual tours are the first representations of the community that are released to the students; thus it is crucial that your community’s virtual tour wows the market and catches the students’ attention with something new and fresh. First impressions will make or break the success of your community
- [4 Different Types of Media Coverage for Your Brand](https://serendipitconsulting.com/4-different-types-of-media-coverage-for-your-brand) - When you work with the Serendipit Consulting PR team, we become your brand’s storytelling specialist. We tell the media what makes you unique, innovative and why you’re the go-to expert in your industry. Our goal is to get you an array of media wins including TV segments, magazine articles, etc. We do whatever it takes
- [How To Become The Go-To Expert Source Every Editor Wants In His or Her Rolodex](https://serendipitconsulting.com/how-to-become-the-go-to-expert-source-every-editor-wants-on-their-rolodex) - Your experience and knowledge already proves that you’re the go-to expert for your clients and colleagues. However, if you want to expand your client base and really be the go-to expert source in the news, you’ll need to be on every relevant editor’s or reporter’s speed dial or rolodex when they are in need of
- [Twitch: The Untapped Marketing Potential](https://serendipitconsulting.com/twitch-the-untapped-marketing-potential) - Live video is no new phenomenon to the world. When Facebook Live launched in 2016, many businesses started jumping on the live video train. Facebook and Instagram’s recent live video success has overshadowed other live streaming apps. One such live streaming network being overlooked by marketers is Twitch. Twitch is one of the largest and
- [Livestream Introduces Simultaneous Live Broadcasting](https://serendipitconsulting.com/livestream-introduces-simultaneous-live-broadcasting) - Finally, some news that isn’t headlined by Facebook, Instagram, or Snapchat. Livestream has announced that their premium and enterprise customers will be able to simulcast to non-Livestream video platforms that support RTMP (or “Real-Time Messaging Protocol” for all you non-coders) such as Twitch and YouTube. With Livestream’s previous announcement, users could simulcast on Facebook Live
- [How To Handle A PR Mishap Like Olivia Pope](https://serendipitconsulting.com/how-to-handle-a-pr-mishap-like-olivia-pope) - While ABC’s Scandal certainly has its fill of TV drama, there are valuable lessons to be learned from the show’s main character, Olivia Pope. Played by Kerry Washington, Olivia is a crisis communications consultant and fashion trendsetter who protects her clients’ public images. While certain methods used by Pope certainly would not happen in the
- [How To Stay On-Message During Media Interviews](https://serendipitconsulting.com/how-to-stay-on-message-during-media-interviews) - It’s understandable to be nervous about media interviews; you want to represent yourself and your brand well! Staying on-message is one of the most important things to keep in mind as you prepare for any interview - if you know the point you want to convey well, answering questions will be a breeze. A practiced
- [Retro Modern Marketing: How 90s TV Impacts Changes In Marketing](https://serendipitconsulting.com/retro-modern-marketing-how-90s-tv-impacts-changes-in-marketing) - CHANGES IN MARKETING: HOW ‘90s TV IS STILL REFLECTED IN MARKETING TODAY Is retro making a comeback? Ask any 20-year-old (like we asked our college interns) and the answer is yes. While not all our interns were excited about this, and many team members rolled their eyes at the thought of the ‘90s being considered
- [Press Release vs. Media Pitch -- What’s Best to Tell Your Story](https://serendipitconsulting.com/press-release-vs-media-pitch-whats-best-to-tell-your-story) - Most business leaders are hungry for brand awareness and media coverage, however, understanding the appropriate strategies to obtain coverage is the true key to success. One of PRs most common myths is that distributing a press release is the easiest way to gain media coverage -- that is where you’re mistaken. Consistently sending press releases
- [Adult Media Consumption: How to Fine Tune Your Mass Media Marketing](https://serendipitconsulting.com/media-consumption-how-to-fine-tune-your-mass-media-marketing) - It’s safe to assume that teens consume a lot of media in a daily timeframe, but how much do adults, with full-time jobs, families and additional responsibilities, consume? According to eMarketer’s report, US adults spend over 12 hours a day consuming media. That’s half of our day is dedicated to consuming media – it’s amazing
- [Importance of a Cohesive Brand Strategy](https://serendipitconsulting.com/importance-of-a-cohesive-brand-strategy) - There are many components to brand management that are essential – posting good content, posting frequently, and engaging with your audience. But one of the key aspects to managing your brand is consistency – a little thing that may seem easy to ignore, but that can make all the difference in the world. Implementing a
- [Weekly Wrap Up – Relating To Your Student Housing Community With Current College Slang](https://serendipitconsulting.com/weekly-wrap-up-relating-to-your-student-housing-community-with-current-college-slang) - Serendipit explores some trendy terms being used by today’s college students. We’re already in the month of July - August will be here before you know it. And you know what that means: back to school. College students will be making the journey back to their college campus and getting settled into their student housing
- [Public Relations Agency: Goals & Strategies](https://serendipitconsulting.com/public-relations-agency-goals-strategies) - Serendipit shares the importance of developing goals and strategies to ensure that a client and public relations agency maintain a clear and consistent vision throughout a project. To develop a cohesive plan of action between a client and a public relations agency, it is of utmost importance that both parties are on the same page about
- [Public Relations Careers: How To Break It Into the Public Relations Industry](https://serendipitconsulting.com/public-relations-careers-how-to-break-it-into-the-public-relations-industry) - If you’re just now breaking into the public relations world, there are a number of things to consider before applying for jobs, including deciding on which of public relations careers you want to pursue. In fact, there are three typical types of public relations careers to choose from. In-house, agency, and working independently as a
- [Focus.](https://serendipitconsulting.com/focus) - Serendipit shares some simple tips to try to increase productivity and, well, improve your focus! We all have those days. You’re trying to be creative but nothing is happening; meanwhile, you’re getting email notifications every 5 minutes. You’re staring blankly at your computer screen and you just can’t focus. If you’re struggling to keep your
- [The Difference Between Advertising and Public Relations](https://serendipitconsulting.com/the-difference-between-advertising-and-public-relations) - Because advertising and public relations are often incorrectly assumed to be interchangeable with one another, misinformed companies miss out on important opportunities to spread their story through PR efforts. While both create consumer awareness, generate customer leads and increase company profits, public relations has proven to be almost 90% more effective than advertising alone. The
- [The Power of Nostalgia Marketing](https://serendipitconsulting.com/the-power-of-nostalgia-marketing) - Serendipit uncovers how influential nostalgia can be implemented when into your marketing campaigns. Nostalgia is a powerful thing. It’s why the hashtag #TBT is so popular across social media platforms. It’s why you’re bombarded with posts that say “Share this picture if you remember what this is!” with photos of outdated technology or previous generation’s
- [7 Ways To Increase Brand Awareness](https://serendipitconsulting.com/7-ways-to-increase-brand-awareness) - After spending time to create your brand and design each component, you'll have to get the word out about it and create what is called "brand awareness." Creating brand awareness can be done in a myriad of ways - and some methods are better than others depending on the characteristics of your brand. We’ve put together
- [Super Bowl Squares](https://serendipitconsulting.com/super-bowl-squares) - How to Play Super Bowl Squares Super Bowl squares are one of the oldest ways to have fun during the big game. You can create your own grid, or download our free printable super bowl squares grid here. Save yourself the time of creating a grid and having to find a ruler – just print
- [Weekly Wrap Up: Social Media Updates for Instagram and Twitter](https://serendipitconsulting.com/weekly-wrap-up-social-media-updates-for-instagram-and-twitter) - It was a big week in the land of social media. From long awaited software updates (teaser: you can finally switch accounts on Instagram!) to new reports about the expectations users have when it comes to brands on social media, it was a whirlwind of a week to say the least. Stay in the loop
- [Do’s & Don’ts for Your Next TV Appearance](https://serendipitconsulting.com/dos-donts-for-your-next-tv-appearance) - Congratulations; you have been invited to appear on a television news segment! Now what? Read on for the 10 do’s and don’ts Serendipit’s PR team recommends to ensure your next TV interview is the best one yet. Good luck ? DO be the bona fide expert Remember that you are the one in the room
- [3 Fundamental Ways for Marketing to Millennials](https://serendipitconsulting.com/3-fundamental-ways-for-marketing-to-millennials) - Are you struggling on how to target millennials for your business marketing strategy? Serendipit Consulting understands the difficulty in approaching these digital natives, which is why we narrowed it down to three particular characteristics that are common among millennials. Millennials are CONNECTED Did you know that there are about 80 million Millennials, also known as
- [Pitch Smarter, Not Harder: 5 Tips to Improve Your Pitch](https://serendipitconsulting.com/pitch-smarter-not-harder-5-tips-to-improve-your-pitch) - Pitching is like a puzzle. There are several pieces that must come together to create a great pitch. Creating the perfect pitch can be difficult; it takes time, research and flexibility to execute a successful PR strategy. Many reporters receive hundreds of pitches a day, so how can you make sure your pitch grabs their
- [Engage Your Residents with a Holiday Contest](https://serendipitconsulting.com/engage-residents-holiday-contest) - Engage Your Residents with a Holiday Contest Serendipit takes a look at unique contest tactics to stay top of mind with your students during the holidays. Tis the season to spread holiday cheer! And what better way to do it than with a social media contest for your student housing residents? There are many ways
- [Tips for a Successful Yelp Event for Your Retail Brand](https://serendipitconsulting.com/tips-successful-yelp-event-retail-brand) - Tips for a Successful Yelp Event for Your Retail Brand Serendipit takes a look at tips for successful Yelp events. If your company thrives on Yelp as one of the biggest social media traffic drivers and referrals, then you should consider a Yelp event. We recently hosted a few Yelp Elite events for our client,
- [The Importance of Grassroots Marketing for Student Housing](https://serendipitconsulting.com/importance-grassroots-marketing-student-housing) - The Importance of Grassroots Marketing for Student Housing Serendipit takes a look at the importance of grassroots marketing for your student housing community. Generating buzz on a budget for your student housing community is optimized with a strong grassroots strategy and plan in place. By leveraging your leasing staff, on-campus organizations and Greek life partnerships,
- [Top Ways to Curate Your Content for Student Housing Marketing](https://serendipitconsulting.com/top-ways-to-curate-your-content-for-student-housing-marketing) - Serendipit takes a look at how to curate your content for Student Housing Marketing The definition of content marketing is any marketing that involves the creation and sharing of content in order to gain customers and or followers. Today, content marketing is one of the largest challenges and opportunities for student housing brands. The search
- [Pictual Turns Your Words into Visual Statements](https://serendipitconsulting.com/pictual-turns-your-words-into-visual-statements) - Serendipit Covers the details behind the new app, Pictual If you use Facebook or Instagram you know that motivational posters and quotes are the next big thing. Many people find these off of Pinterest, but if you would like to be a little more creative you are in luck. Pictual is a new app for
- [Facebook Accidentally Launches Slingshot New App Similar to Snapchat](https://serendipitconsulting.com/facebook-accidentally-launches-slingshot-new-app-similar-to-snapchat) - Serendipit wraps up the week with a look at Facebooks premature launch of its snapchat-like app, Slingshot. Facebook accidentally launched their newest app, Slingshot, early Monday. Slingshot is a new app developed to be basically just like Snapchat. It will allow users to share everyday moments with many people at once. Users will begin snapping
- [The MLB's Snapchat Strategy](https://serendipitconsulting.com/the-mlbs-snapchat-strategy) - When it comes to connecting and marketing to its fan base, nobody does it better than the MLB. They are constantly searching for new and exciting ways to branch out and connect with current fans as well as reach a new fan base. At the start of spring training, the MLB decided it was time
- [The Millennial Spokesperson](https://serendipitconsulting.com/the-millennial-spokesperson) - The Millennial Spokesperson As I am sure you are all aware, Jimmy Fallon recently took over The Tonight Show due to his popularity and large following of fans. Fallon did a great job of creating a name for himself and his unique charm, while hosting Late Night with Jimmy Fallon. What makes Fallon unique from
- [Weekly Wrap Up: Brands Millennials Love to Hate](https://serendipitconsulting.com/weekly-wrap-millennials) - Millennials are very much in tune with the marketing efforts of brands nationwide. Since they have had their hands on technology at a young age, millennials are dubbed the "digital natives." Many marketers try a "one size fits all" approach, which is often not received well by the young people they are trying to reach.
- [Branding Your Student Housing Community](https://serendipitconsulting.com/branding-your-student-housing-community) - Branding Your Student Housing Community Serendipit shines light on why it is important to create a strong brand for your student housing community. Your student housing community's brand is the single most important component to keep in mind because that is what the students resonate with. David Ogilvy, known as "The Father of Advertising," described
- [Weekly Wrap-Up: Instagram Tips for Business](https://serendipitconsulting.com/weekly-wrap-up-instagram-tips-for-business) - Weekly Wrap-Up: Instagram Tips for Business Serendipit wraps up the week with a look at how to incorporate Instagram into your marketing mix. Have you been wanting to use Instagram to help market your company but don’t know where to start? Serendipit Consulting has rounded up some of the best tips via the Social Media
- [Twitter Connecting the World one Tweet at a Time](https://serendipitconsulting.com/twitter-connecting-the-world-one-tweet-at-a-time) - Twitter Connecting the World one Tweet at a Time This new era of the Internet has drastically changed the way we communicate with one another. Social media has made interacting and socializing with people on the opposite side of the globe a simple task. Social media sites such as Facebook and Twitter have completely transformed
- [Weekly Wrap-Up: Hashtags, Hashtags and More Hashtags!](https://serendipitconsulting.com/weekly-wrap-up-hashtags-hashtags-and-more-hashtags) - Weekly Wrap-Up: Hashtags, Hashtags and More Hashtags! Serendipit Consulting wraps up the week with the latest and greatest news about hashtags. The infamous hashtag, which has defined the use of Twitter, and recently Instagram, is finally making its way into the realm of Facebook. The social media site announced this new addition on Wednesday, stating
- [Tim McGraw to Premiere New Music Video via Google Hangout](https://serendipitconsulting.com/tim-mcgraw-to-premiere-new-music-video-via-google-hangout) - Most music artists premiere new music videos on MTV or a similar television station. Some will post them directly to their website. Country superstar Tim McGraw, on the other hand, is trying a different approach when he releases his next music video. On Monday, Tim McGraw will debut the video for his new single “Highway
- [Weekly Wrap-Up: Effective Facebook Posts](https://serendipitconsulting.com/weekly-wrap-up-effective-facebook-posts) - -Weekly Wrap-Up: Effective Facebook Posts- Serendipit Consulting is wrapping up the week with tips on creating effective Facebook posts. Our previous post this week discussed the importance of having a strong content strategy. The process doesn't end there! Many businesses post content to Facebook everyday and while having a social media presence is important, there
- [Public Relations Grassroots Strategy for Target](https://serendipitconsulting.com/pr-grassroots-strategy-is-successful-for-target) - As public relations pros, it is our job to target audiences with specific messages in order to stay relevant, fresh and on the forefront of consumers’ minds, especially on a local level. Target (yes, the national mega-store) recently proved how lucrative local outreach is. The national brand recently created an on-the-field team of PR pros

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- [Job Posting – Social Media Strategist](https://serendipitconsulting.com/social-media-strategist23) - Social Media Strategist Are you a performance-driven, results-seeking social media fanatic that thrives on the success of your client's business? Do you love the 'not-so-typical' daily rush of the agency lifestyle? Serendipit is looking for a Social Media Strategist that is consistently on top of all the latest trends, platforms, and lead generating initiatives to
- [Case Study – Overview Universities](https://serendipitconsulting.com/case-study-overview-universities) - We specialize in branding, digital, public relations, inbound, marketing, ALL THE THINGS for Universities.
- [Job Posting – Senior PR Account Executive](https://serendipitconsulting.com/senior-pr-account-executive) - Senior PR Account Executive As a Senior Account Executive (PR) for Serendipit, you are responsible for the day-to-day public relations functions for a variety of clients, management of PR coordinators and interns and support to senior team members. As a manager to our growing team, you are responsible for serving as a mentor to coordinators
- [Job Posting – PR Account Coordinator](https://serendipitconsulting.com/job-posting-pr-account-coordinator) - PR Account Coordinator As an Account Coordinator (PR) for Serendipit, you are responsible for the day-to-day public relations functions for a variety of clients, management of interns and support to senior team members. You will write press releases, come up with pitch ideas and constantly pitch the media to secure stories, build target media lists,
- [Share Your Story](https://serendipitconsulting.com/share-your-story) - Share Your Story! Let's Chat LET’S CONNECT Email Me: andrew@serendipitconsulting.com Subscribe to our newsletter Marketing news and insights from the Serendipit team! You'll love it, we promise! SIGN UP
- [Job Posting – Graphic Designer](https://serendipitconsulting.com/job-posting-graphic-designer) - Graphic Designer Art makes you feel something; design makes you do something. A great Graphic Designer combines brand standards, color theory, graphic elements, and typography to make audiences do both. As a Graphic Designer at Serendipit, you’ll work with a team of passionate professionals to understand clients' needs, goals and what impact your work has
- [Job Posting – Social Media Account Coordinator](https://serendipitconsulting.com/job-posting-social-media-coordinator) - Social Media Account Coordinator The Social Media Coordinator plays a pivotal role in coordinating and administering client accounts. They oversee administrative tasks, monitor performance metrics and data analytics, and provide optimization suggestions to the Social Media Account Strategist. Additionally, they conduct competitive research, analyze market trends, and prepare insightful reports to facilitate informed decision-making to
- [Job Posting – Social Media Account Strategist](https://serendipitconsulting.com/job-posting-social-media-account-strategist) - Social Media Account Strategist Do you love how social media helps build communities? Do you speak in TikTok sounds? Do your friends come to you for help on what to caption their posts? Do you cringe at the content you see posted by brands? If so, we want you! If you are passionate about creating
- [The Big Game](https://serendipitconsulting.com/thebiggame) - Plan your marketing and PR strategy with Seredipit Consulting's Big Game approach for big time results this football season.
- [Social Media](https://serendipitconsulting.com/social-media) - Social Media Strategy | Engagement | Social Media Audits | Content Creation Social Media Strategy If you’re posting just for the sake of it, without any rhyme or reason, don’t be surprised when you see no return. Your social media efforts are only as successful as your strategy, so trying to build your brand and
- [Job Posting – Marketing Account Manager](https://serendipitconsulting.com/marketing-account-manager) - Marketing Account Manager Are you a performance-driven, results-seeking individual that thrives on the success of your client’s business? Do you love the ‘not-so-typical’ daily rush of the agency lifestyle and answering client needs? Are you an expert at crafting holistic strategies that make an impact from day one? Serendipit is looking to hire an experienced
- [Job Posting – PR Account Executive](https://serendipitconsulting.com/job-posting-pr-account-executive) - Public Relations Account Executive or Sr. Public Relations Account Executive Dependent on experience As a Public Relations Account Executive or Sr. Public Relations Account Executive for Serendipit, you are responsible for the day-to-day public relations functions for a variety of clients, management of PR coordinators and interns and support to senior team members. You will
- [Case Study – Overview Other](https://serendipitconsulting.com/case-study-overview-other) - We specialize in branding, digital, public relations, inbound, marketing, ALL THE THINGS in various industries, including Real Estate, Student Housing, and more!
- [Case Study – CoolBody Contouring](https://serendipitconsulting.com/coolbody-contouring) - COOLBODY CONTOURING CoolBody Contouring is dedicated CoolSculpting Practice located in Savannah Georgia, ran by the dynamic duo of Dr. Martin Everhard and Nurse Michelle Sell. Together, they have conducted over-performed more than 1,000 CoolSculpting procedures, making them some of the most experienced CoolSculpting providers in the Savannah area. Challenge & Opportunities They came to Serendipit Consulting
- [Case Study – Campus Living Villages](https://serendipitconsulting.com/case-study-campus-living-villages) - Campaign Media Leasing Campaign Creation | Renewal Campaign Creation | Campaign Logo Development | Leasing Collateral Design | Interior Signage Design | Email Template Creation | Reputation Management | Social Media Management | Promo Item Sourcing and Design | | Community Outreach Strategy Campus Living Villages hired Serendipit as their agency of record to manage the
- [Case Study – Meritage Homes](https://serendipitconsulting.com/case-study-meritage-homes) - Meritage Homes Campaign Media Social Media Strategy| Reputation Management | Vendor Collaboration | Local Public Relations Campaigns Serendipit was hired to help grow the national social media presence for Meritage Homes, drive leads and conversions, as well as manage the builder's online reputation. Our team increased customer engagement to help raise brand awareness, build brand
- [Who We Are](https://serendipitconsulting.com/who-we-are) - Who We Are Beliefs & Brand Values Do the work to win. WINNING Be an unexpected presence. ENERGY There is no one youer than you. AUTHENTICITY Always willing. Always ready. COLLABORATION Without question, we ask questions. CURIOSITY Who We Are We create, promote and grow brands with an unconventional team of driven creative souls. We
- [Case Study – Robbins Brothers](https://serendipitconsulting.com/robbins-brothers) - ROBBINS BROTHERS Robbins Brothers, The Engagement Ring Store, specializes in proprietary and designer engagement ring settings and loose diamonds. The company also carries an extensive selection of wedding bands, promise rings, anniversary bands, three-stone and stackable rings, earrings, necklaces, bracelets and more. Robbins Brothers currently has 15 locations throughout the country. After opening destination stores
- [Case Study – InfinityHR](https://serendipitconsulting.com/case-study-infinityhr) - InfinityHR Campaign Media Brand Creation & Logo Development | Brochure & Sales Collateral Design | Website & Landing Pages | Video Creation | Digital Content Design | Business ID Creation InfinityHR came to Serendipit with a website, brand and overall suite of sales collateral that needed a complete revamp. Springboarding from our proprietary brand workshop,
- [Case Study – Modern Acupuncture](https://serendipitconsulting.com/case-study-modern-acupuncture) - Modern Acupuncture Brand Positioning + Design | Collateral Design | Interior Signage Design | Franchise Playbook | Franchise Training | Social Media Strategy | Media Relations | Grand Opening Coordination Modern Acupuncture named Serendipit as its agency of record to help with brand development, franchise and consumer marketing, public relations and more. From day one,
- [Case Study – Veyo](https://serendipitconsulting.com/veyo) - VEYO Veyo, headquartered in San Diego, CA, is a full-service transportation brokerage designed specifically for healthcare. Veyo has reinvented the patient transportation model by integrating consumer technology with rideshare fleets to decrease costs and increase efficiency. Veyo is delivering dramatically higher levels of reliability, quality, and transparency to customers, partners, and members. The company operates
- [Case Study – 930 Nomo](https://serendipitconsulting.com/case-study-930-nomo) - 930 Nomo Campaign Media Brand Creation & Logo Development | Brochure, Ad & Sales Collateral Design | Interior Signage Design | Social Media Set Up | Media Relations | Floorplan Design | Leasing Center Design | Exterior Signage Design | Tailgate Package Design 930 NoMo, a luxury student housing complex in Charleston, South Carolina, came
- [Case Study – University Pointe](https://serendipitconsulting.com/case-study-university-pointe) - University Pointe Collateral Design | Leasing Staff Training | Grassroots Marketing | Renewal & New Lease Campaigns University Pointe is a student housing community located in the highly competitive Tempe, Arizona marketplace. The Serendipit team was brought in to boost occupancy and increase renewals. Our innovative campaigns spanned from "Kickin It Old School" to a "Shark
- [Case Study – Cottages](https://serendipitconsulting.com/cottages) - THE COTTAGES ON HOLLYWOOD Campaign Media Brand Creation + Logo Development | Brochure, Ad & Sales Collateral Design | Social Media Strategy | Campaign Creation + Strategy | Staff Training The Cottages on Hollywood, a brand new off-campus student housing community targeting students in Fayetteville, Arkansas, needed to create buzz surrounding their yet-to-be-built luxury-style
- [Case Study – Optima Kierland](https://serendipitconsulting.com/optima-kierland) - OPTIMA KIERLAND Optima Kierland is well-known across the Valley for its award-winning and visually striking architecture, sustainable green design and lush vertical gardens. Optima consistently delivers the most customizable in-demand luxury high-rise offerings. Optima Kierland hired Serendipit to execute public relations efforts for the groundbreaking and sales of its new tower, 7180 Optima Kierland, as
- [Case Study – Overview Real Estate](https://serendipitconsulting.com/case-study-overview-real-estate) - We specialize in branding, digital, public relations, inbound, marketing, ALL THE THINGS in the Real Estate industry, and many more.
- [Case Study – Clevermade](https://serendipitconsulting.com/clevermade) - CLEVERMADE LOCKBOX Challenge & Opportunities Objective: To position CleverMade as the nation’s leader in organization through positive messaging and storytelling aligned with traditional media placements, such as usiness and leadership profiles, product placements, and more. Goal: To drive traffic to CleverMade’s website by explaining the brand’s history, story, products, and more, through connected media pitching
- [Case Study – Bayless](https://serendipitconsulting.com/bayless) - BAYLESS Bayless Integrated Healthcare takes a "whole person" approach, one that offers a variety of service options for both the body and mind – including physical, emotional, behavioral, and social healthcare services. Bayless services are available to all ages and socioeconomic classes. Serendipit works with Bayless on a monthly retainer basis for Public Relations efforts,
- [Case Study – OrangeTheory Fitness](https://serendipitconsulting.com/case-study-orangetheory-fitness) - OrangeTheory Fitness Campaign Media Social Media Strategy | Local Public Relations | Grand Opening Management | Sponsorship Coordination | Signage Design | Partnership Creation For more than 4 years, Serendipit provided full PR & Marketing services for Orangetheory Fitness in Arizona. We began working with the franchise when there were just two studios in Arizona
- [Case Study – Flex ‘N Burn](https://serendipitconsulting.com/flex-n-burn) - FLEX ‘N BURN Campaign Media Brand Key Messages Development | Marketing Campaign Creation & Design | Campaign Collateral Design & Copy In an increasingly fast-paced world where people are constantly pressed for time, workouts are too often the casualty. Created specifically with busy people in mind, the proprietary Flex ‘n Burn 30 Minute CardioMuscular Workout™
- [Case Study – Donley](https://serendipitconsulting.com/case-study-donley) - Donley Campaign Media Marketing Campaign Creation & Design | Out of Home - Billboards & Bus Wraps | Social Strategy | Website & Landing Pages | Video Creation | Direct Mail | Email Marketing | Reputation Management Donley Service Center has been operating in the Valley of the Sun for more than 40 years. Over
- [Case Study – RMG](https://serendipitconsulting.com/rmg) - ROADMASTER GROUP Brand Workshop | Brand Design + Positioning | Website Design | Public Relations Roadmaster Group (RMG) is one of the largest divisions within the multi-billion dollar Daseke empire. Roadmaster Group serves as headquarters and parent organization to a consolidated family of elite specialized transportation companies. Our family of companies includes Tri-State Motor Transit,
- [Case Study – University Partners](https://serendipitconsulting.com/case-study-university-partners) - University Partners University Partners hired Serendipit Consulting to produce and manage renewal marketing campaigns to promote four of their properties. The campaign theme, “#Always on Vacay” shines the spotlight on the spirit of adventure and wanderlust. Every resident who renewed a lease was entered to win a $1,000 vacation, and one lucky resident won the
- [Case Study – Overview Student Housing](https://serendipitconsulting.com/case-study-overview-student-housing) - We specialize in branding, digital, public relations, inbound, marketing, ALL THE THINGS in the Student Housing industry, and many more.
- [Case Study – Fast Med](https://serendipitconsulting.com/fastmed) - FASTMED URGENT CARE FastMed Urgent Care specializes in emergency health services, as well as accessible workers’ comp injury services through appropriate, cost-effective care focused on return-to-work strategies for injured employees. The company also provides routine treatment services, including flu shots, occupational medicine, and school or sports physicals. FastMed Urgent Care owns and operates 109 clinics
- [Case Study – Midland](https://serendipitconsulting.com/midland) - MIDLAND Midland University is a private university in Nebraska. It’s a smaller school, and the majority of students attending are heavily involved in both academics and extracurricular activities. When the COVID-19 pandemic hit, enrollment became an even bigger challenge for schools of all sizes. Midland turned to Serendipit Consulting to help increase enrollments in International,
- [Case Study – 319 Bragg](https://serendipitconsulting.com/case-study-319-bragg) - Three 19 Bragg Campaign Media Brochure, Ad & Sales Collateral Design | Interior Signage Design | Social Media Management | Segmented Digital Ad Campaign | Email Marketing | Renewal & New Leases Campaign Creation Three 19 Bragg, a brand new off-campus student housing community targeting Auburn University students, needed to create buzz surrounding their new
- [Case Study – Bridgewater](https://serendipitconsulting.com/case-study-bridgewater) - Bridgewater Campaign Media Creative Campaign Creation | Key Messaging | Website & Landing Pages | Outdoor Creative + Vehicle Wraps | Public Relations | Collateral Design Bridgewater Assisted Living are communities designed to address the growing numbers of underserved fixed-income senior population. Many older adults are spending down their savings as they age, and a
- [Case Study – AZPetVet](https://serendipitconsulting.com/azpetvet) - AZPETVET Campaign Media Social Media Campaign Strategy + Creation | Social Media Content Creation & Design | Monthly Content Shoots With 21 locations and growing, the AZPetVet family provides a network of outstanding primary and preventive healthcare for pets, backed by a team of more than 800 veterinary and support professionals in the Greater Phoenix
- [Case Study – Whitewater](https://serendipitconsulting.com/case-study-whitewater) - Whitewater Background Whitewater Property Management is a student housing management company serving the students attending the University of Wisconsin - Whitewater. The properties consist of individual homes ranging from 1-5 bedrooms, each with unique charm and amenities. Most homes are located within a five-minute walk from campus. Website & Logo Refresh Whitewater Property Management turned
- [Case Study – Overview Lifestyle](https://serendipitconsulting.com/case-study-overview-lifestyle) - We specialize in branding, creative, public relations, social media and strategy for lifestyle brands.
- [Case Study – JNC](https://serendipitconsulting.com/jnc) - Johnson Carlier Construction Campaign Media Brand Immersion | Brand Workshop | Logo Revamp + Positioning | Internal & External Brand Launch Johnson Carlier had built a solid reputation as a family-owned company over their first century. When they were acquired by Big-D Construction, Johnson Carlier had the opportunity to rebrand and reposition itself in the
- [Case Study – RiverBend Club](https://serendipitconsulting.com/case-study-riverbend-club) - Riverbend Club Brand Creation & Logo Development |Collateral Design | Interior Signage Design | Social Media Strategy | Renewal & New Lease Campaigns | Staff Training Riverbend Club, a student housing complex serving Athens, Georgia, has been client of Serendipit for 8+ years. The Serendipit team manages the social media, renewal and leasing campaigns for
- [Case Study – Stanhope Student Living](https://serendipitconsulting.com/case-study-stanhope-student-housing) - Stanhope Student Living Brand Creation & Logo Development | Collateral Design | Leasing Center Design | Signage & Dub Box Design Communicator Award Winner – Outdoor Advertising Campaign | Brochure Design Stanhope took the Raleigh, North Carolina student housing market by storm. A multi-story student housing and retail complex, Stanhope brought a unique offering to the
- [Case Study – Overview Health & Wellness](https://serendipitconsulting.com/case-study-overview-health-wellness) - We specialize in branding, digital, public relations, inbound, marketing, ALL THE THINGS in the Health & Wellness industry, and many more.
- [Case Study – MAN Roadsong](https://serendipitconsulting.com/case-study-man-roadsong) - Market Research | Brand Workshop | Naming | Logo Creation | Brand Positioning + Design Mangat Group is dedicated to making a difference in communities, people’s lives, and the world by reimagining the roadside truck stop for a more eco-friendly EV future. Mangat partnered with Serendipit to create a distinct name and logo that evoked
- [Serendipit Press Hits](https://serendipitconsulting.com/serendipit-press-hits) - Serendipit Press Hits Look, Ma, we made it! Serendipit Wins ADDY For Logo Design Serendipit Consulting Featured in Authority Magazine Serendipit Consulting Discusses Crisis Plans in Forbes Serendipit Featured in Authority Magazine Serendipit Consulting Sweeps at 2021 PRSA Copper Anvil Awards Serendipit’s Melissa DiGianfilippo, featured in Medium’s PRontheGo Serendipit Featured in InBusiness Magazine
- [Client Press Hits](https://serendipitconsulting.com/client-press-hits) - Client Press Hits Look, Ma, we made it! All IndustryAll Client Press HitsAutomotiveBeautyBusinessClothing & FashionConstructionEducationFashionFinance & BankingHealth & WellnessHospitalityInterior DesignReal EstateVeterinary OneAZ Credit Union Featured in CFO Tech Est Est Incorporated Featured in Insider Embark Behavioral Health featured by Verywell Mind Cala at Senna House Featured in Fabulous Arizona The Pain Center of
- [Case Study – Pit Boss](https://serendipitconsulting.com/pit-boss) - Pit Boss Campaign Media Full Creative Concepting | Segmented Digital Ad Campaign | Landing Pages + Email Marketing Assets | Media Relations | Launch Video Pit Boss Grills is a subsidiary of Dansons, Inc., which was founded in 1999 by Dan Thiessen and his two sons, Jeff and Jordan. They take pride in creating grills
- [Our Team](https://serendipitconsulting.com/our-team) - Our Team The Brains Behind Brands We're proud of the blend of individuals that make up Team Serendipit. With years upon years of experience, their unique and authentic contributions keep our culture legit and our clients thrilled. Alexis Krisay CEO & President of Marketing Andrew Leger Creative Strategy Director Rachel Schulz Operations Manager Jade Fevold
- [Creative and Branding](https://serendipitconsulting.com/creative-and-branding) - Creative & Branding Naming | Logo Development | Brand Positioning | Campaign Creation | Creative Strategy Naming A brand name is a “first handshake” that tells a lot about a business’s personality—it's where customers form their first impression. Is your name clammy and weak or confident and bold? 0:00 0:00 When determining a name that
- [Case Study – Overview](https://serendipitconsulting.com/overview) - We specialize in branding, digital, public relations, inbound, marketing, ALL THE THINGS.
- [Public Relations](https://serendipitconsulting.com/public-relations) - Public Relations Media Relations | Influencer Marketing | Speaking Engagements | Crisis Communication | Community Outreach Media Relations Local. Regional. National. Serendipit's got ya covered. Every brand has a unique story to tell, and a PR strategy is highly undervalued as one of the best tools for sharing it. We use PR strategy to help
- [Our Story & Founders](https://serendipitconsulting.com/our-story-founders) - Meet The Brains Behind Brands The Serendipit Story Serendipit was founded in 2008 in the middle of the Great Recession, which was a wonderful time to start a business. Through perseverance and hard work, founder Alexis Krisay built the agency our clients experience today. As with any business venture, there have been valleys, peaks, smooth
- [Case Study – Avera](https://serendipitconsulting.com/case-study-avera) - Brand Workshop | Brand Strategy | Naming | Logo Creation Verdad Real Estate & Construction is a company that prides itself on providing unmatched services to its clients. Founded in 2009, Verdad is known for its open-book approach to business, and its core value of transparency is reflected in the name, which means "truth" in
- [Strategy & Ideation](https://serendipitconsulting.com/strategy-ideation) - Strategy & Ideation Marketing Strategy | Brand Evaluation | Sales Training | Team Building | Reputation Management Marketing Strategy Achieving lasting marketing success goes beyond the trick of the week being peddled on LinkedIn. We work with clients to develop a solid strategy directly linked to your business goals and brand differentiators. This isn’t 30,000-foot
- [Case Study – Drybar](https://serendipitconsulting.com/drybar) - DRYBAR Drybar is based on a simple philosophy: Focus on one thing and be the best at it. For Drybar, that’s blowouts. Drybar provides professional blowouts at a flat price, regardless of hair length or thickness (wash included!). The list of signature styles reads like a traditional cocktail menu: the Cosmo (lots of loose curls),
- [Contact](https://serendipitconsulting.com/contact) - Contact Us Let's Chat Creative PR Social Media Strategy How did you hear about us?Serendipit WebsiteGoogle/Web SearchEmployee ReferralOwner ReferralFamily & Friends ReferralSocial MediaOther LET’S CONNECT Contact Us 602.283.5209 Where to Find Us 4710 N 41st Pl Phoenix, AZ 85018 Subscribe to our newsletter Marketing news and insights from the Serendipit team! You'll love it, we
- [PR Hits](https://serendipitconsulting.com/pr-hits) - Serendipit Snippets Look, Ma, we made it! This page serves as proof that we’re really doin’ something big over here. But really, each and every employee at Serendipit works diligently every day to make the dream happen for our clients, which happens to be our dream too! We’re excited to share some of those successes
- [Case Study – PB Bell](https://serendipitconsulting.com/pb-bell) - P.B. BELL Naming | Logo + Brand Design | Tagline | Brand Standards | Business ID | Collateral P.B. Bell is a property management and development company based out of Scottsdale, AZ. P. B. Bell has worked with Serendipit on many branding projects for their properties, with a sampling of work seen below. Paradise @
- [Work For Us](https://serendipitconsulting.com/work-for-us) - Work For Us Want to Join #TeamSerendipit? We work hard, we brainstorm nonstop, we laugh a lot, and find wild excuses to celebrate with mimosas, whether it’s a milestone reached or just another Monday. We do it together. Behind every big success is an entire team of united, talented people. Interested in joining #TeamSerendipit? We
- [Digital](https://serendipitconsulting.com/digital) - Digital Digital Strategy | Website Strategy & Design | SEO | Reputation Management | Content Marketing | Email Marketing & Marketing Automation Digital Strategy While executing digital tactics is a complex beast of its own, creating a strategy is the essential first step toward any digital success. Strategy allows for in-depth business discovery, provides
- [Blog](https://serendipitconsulting.com/blog) - Serendipit Snippets Serendipit On The Spot We’re here to entertain, explain, support, and share our expertise in all things branding, marketing, PR, social media, digital, or industry trends, and everything in between. Basically, if you’re asking who, what, when, where, how or “Y,” you’re likely to find the answer in our blog. Happy reading! How
- [Services](https://serendipitconsulting.com/services) - Find Your “Y” Yes, we have a certain letter missing in our name. However, unlike the definition of serendipity, this was not a happy accident. Fun fact: “Y” actually means characterized by or inclined to. With that in mind, we opted to ditch the Y because, at Serendipit, we aren’t inclined to making discoveries by
- [Client Media Wins](https://serendipitconsulting.com/client-media-wins) - Client Media Wins Look, Ma, they made it! This page serves as proof that we’re really doin’ something big over here. But really, each and every employee at Serendipit works diligently every day to make the dream happen for our clients, which happens to be our dream too! We’re excited to share some
- [Privacy Policy](https://serendipitconsulting.com/privacy-policy) - Who we are Our website address is: https://serendipitconsulting.com. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided
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- [crisis communication plan](https://serendipitconsulting.com/tag/crisis-communication-plan)
- [crisis communications](https://serendipitconsulting.com/tag/crisis-communications)
- [disaster prepardness](https://serendipitconsulting.com/tag/disaster-prepardness)
- [kotex recall](https://serendipitconsulting.com/tag/kotex-recall)
- [media relations in crisis](https://serendipitconsulting.com/tag/media-relations-in-crisis)
- [phoenix PR agency](https://serendipitconsulting.com/tag/phoenix-pr-agency)
- [scottsdale public relations](https://serendipitconsulting.com/tag/scottsdale-public-relations)
- [social media plan for crisis](https://serendipitconsulting.com/tag/social-media-plan-for-crisis)
- [Marketing](https://serendipitconsulting.com/tag/marketing)
- [PR](https://serendipitconsulting.com/tag/pr)
- [Advertising Age](https://serendipitconsulting.com/tag/advertising-age)
- [Grassroots strategies](https://serendipitconsulting.com/tag/grassroots-strategies)
- [Today Show](https://serendipitconsulting.com/tag/today-show)
- [business and social media](https://serendipitconsulting.com/tag/business-and-social-media)
- [branding](https://serendipitconsulting.com/tag/branding)
- [content](https://serendipitconsulting.com/tag/content)
- [video](https://serendipitconsulting.com/tag/video)
- [agency](https://serendipitconsulting.com/tag/agency)
- [Real Estate](https://serendipitconsulting.com/tag/real-estate)
- [marketing agency](https://serendipitconsulting.com/tag/marketing-agency)
- [brands](https://serendipitconsulting.com/tag/brands)
- [snapchat](https://serendipitconsulting.com/tag/snapchat)
- [strategy](https://serendipitconsulting.com/tag/strategy)
- [student housing](https://serendipitconsulting.com/tag/student-housing)
- [apps](https://serendipitconsulting.com/tag/apps)
- [oops](https://serendipitconsulting.com/tag/oops)
- [slingshot](https://serendipitconsulting.com/tag/slingshot)
- [fun](https://serendipitconsulting.com/tag/fun)
- [images](https://serendipitconsulting.com/tag/images)
- [motivation](https://serendipitconsulting.com/tag/motivation)
- [new app](https://serendipitconsulting.com/tag/new-app)
- [phrases](https://serendipitconsulting.com/tag/phrases)
- [pictual](https://serendipitconsulting.com/tag/pictual)
- [pictures](https://serendipitconsulting.com/tag/pictures)
- [quotes](https://serendipitconsulting.com/tag/quotes)
- [ON24](https://serendipitconsulting.com/tag/on24)
- [online](https://serendipitconsulting.com/tag/online)
- [webcast](https://serendipitconsulting.com/tag/webcast)
- [webinar](https://serendipitconsulting.com/tag/webinar)
- [brand](https://serendipitconsulting.com/tag/brand)
- [branded](https://serendipitconsulting.com/tag/branded)
- [challenge](https://serendipitconsulting.com/tag/challenge)
- [community](https://serendipitconsulting.com/tag/community)
- [contests](https://serendipitconsulting.com/tag/contests)
- [personalize](https://serendipitconsulting.com/tag/personalize)
- [yelp](https://serendipitconsulting.com/tag/yelp)
- [Holiday Marketing](https://serendipitconsulting.com/tag/holiday-marketing)
- [marketing tips](https://serendipitconsulting.com/tag/marketing-tips)
- [Holiday Marketing Tips](https://serendipitconsulting.com/tag/holiday-marketing-tips)
- [Instagram Update](https://serendipitconsulting.com/tag/instagram-update)
- [Grassroots Marketing](https://serendipitconsulting.com/tag/grassroots-marketing)
- [Beauty Industry](https://serendipitconsulting.com/tag/beauty-industry)
- [Tips for Yelp Events](https://serendipitconsulting.com/tag/tips-for-yelp-events)
- [Yelp Event](https://serendipitconsulting.com/tag/yelp-event)
- [Social Media Contests](https://serendipitconsulting.com/tag/social-media-contests)
- [Student Housing Marketing](https://serendipitconsulting.com/tag/student-housing-marketing-2)
- [student housing experts](https://serendipitconsulting.com/tag/student-housing-experts)
- [student housing pr](https://serendipitconsulting.com/tag/student-housing-pr)
- [Twitter update](https://serendipitconsulting.com/tag/twitter-update)
- [media](https://serendipitconsulting.com/tag/media)
- [pitching](https://serendipitconsulting.com/tag/pitching)
- [pitching tips](https://serendipitconsulting.com/tag/pitching-tips)
- [email marketing](https://serendipitconsulting.com/tag/email-marketing)
- [website](https://serendipitconsulting.com/tag/website)
- [logo](https://serendipitconsulting.com/tag/logo)
- [facebook live](https://serendipitconsulting.com/tag/facebook-live)
- [media relations](https://serendipitconsulting.com/tag/media-relations)
- [press coverage](https://serendipitconsulting.com/tag/press-coverage)
- [design](https://serendipitconsulting.com/tag/design)
- [newsjacking](https://serendipitconsulting.com/tag/newsjacking)
- [live video](https://serendipitconsulting.com/tag/live-video)
- [Holidays](https://serendipitconsulting.com/tag/holidays)
- [media interviews](https://serendipitconsulting.com/tag/media-interviews)
- [PR tips](https://serendipitconsulting.com/tag/pr-tips)
- [Twitch.tv](https://serendipitconsulting.com/tag/twitch-tv)
- [Livestream](https://serendipitconsulting.com/tag/livestream)
- [PR Trends](https://serendipitconsulting.com/tag/pr-trends)
- [Crisis Management](https://serendipitconsulting.com/tag/crisis-management)
- [Olivia Pope](https://serendipitconsulting.com/tag/olivia-pope)
- [media pitch](https://serendipitconsulting.com/tag/media-pitch)
- [press release](https://serendipitconsulting.com/tag/press-release)
- [media consumption](https://serendipitconsulting.com/tag/media-consumption)
- [news coverage](https://serendipitconsulting.com/tag/news-coverage)
- [pr coverage](https://serendipitconsulting.com/tag/pr-coverage)
- [inbound marketing](https://serendipitconsulting.com/tag/inbound-marketing)
- [outbound marketing](https://serendipitconsulting.com/tag/outbound-marketing)
- [housing for college students](https://serendipitconsulting.com/tag/housing-for-college-students)
- [off campus student housing](https://serendipitconsulting.com/tag/off-campus-student-housing)
- [Brand Archetype Series](https://serendipitconsulting.com/tag/brand-archetype-series)
- [Technical SEO](https://serendipitconsulting.com/tag/technical-seo)
- [Organic search](https://serendipitconsulting.com/tag/organic-search)
- [Graphic Design](https://serendipitconsulting.com/tag/graphic-design)
- [industry updates](https://serendipitconsulting.com/tag/industry-updates)
- [weekly update](https://serendipitconsulting.com/tag/weekly-update)
- [creative](https://serendipitconsulting.com/tag/creative)
- [Copywriting](https://serendipitconsulting.com/tag/copywriting)
- [copywriting tips](https://serendipitconsulting.com/tag/copywriting-tips)
- [creative tips](https://serendipitconsulting.com/tag/creative-tips)
- [rebranding](https://serendipitconsulting.com/tag/rebranding)
- [threads](https://serendipitconsulting.com/tag/threads)
- [chatgpt](https://serendipitconsulting.com/tag/chatgpt)
- [ai](https://serendipitconsulting.com/tag/ai)
- [brand writing](https://serendipitconsulting.com/tag/brand-writing)
- [artificial intelligence](https://serendipitconsulting.com/tag/artificial-intelligence)
- [jargon](https://serendipitconsulting.com/tag/jargon)
- [buzzwords](https://serendipitconsulting.com/tag/buzzwords)
- [agency jargon](https://serendipitconsulting.com/tag/agency-jargon)
- [twitter rebrand](https://serendipitconsulting.com/tag/twitter-rebrand)
- [google doodle](https://serendipitconsulting.com/tag/google-doodle)
- [rebrand](https://serendipitconsulting.com/tag/rebrand)

## Industry

- [All Serendipit Press Hits](https://serendipitconsulting.com/Industry/all-serendipit-press-hits)
- [All Client Press Hits](https://serendipitconsulting.com/Industry/client-press-hits)
- [Real Estate](https://serendipitconsulting.com/Industry/client-press-hits/real-estate)
- [Hospitality](https://serendipitconsulting.com/Industry/client-press-hits/hospitality)
- [Health & Wellness](https://serendipitconsulting.com/Industry/client-press-hits/health-wellness)
- [Education](https://serendipitconsulting.com/Industry/client-press-hits/education)
- [Clothing & Fashion](https://serendipitconsulting.com/Industry/client-press-hits/clothing-fashion)
- [Veterinary](https://serendipitconsulting.com/Industry/client-press-hits/veterinary)
- [Fashion](https://serendipitconsulting.com/Industry/client-press-hits/fashion)
- [Beauty](https://serendipitconsulting.com/Industry/client-press-hits/beauty)
- [Automotive](https://serendipitconsulting.com/Industry/client-press-hits/automotive)
- [Finance & Banking](https://serendipitconsulting.com/Industry/client-press-hits/finance-banking)
- [Interior Design](https://serendipitconsulting.com/Industry/client-press-hits/interior-design)
- [Business](https://serendipitconsulting.com/Industry/client-press-hits/business)
- [Construction](https://serendipitconsulting.com/Industry/client-press-hits/construction)