RESEARCH &
STRATEGIC PLANNING
THE NEW BRAND REALITY
Today’s consumer averages 28+ brand interactions before they take an action. Customers also expect a seamless experience for a company, regardless of channel or device. They expect to engage with a company in a physical store, through a website or mobile app, catalog or social media, which is precisely why the brand experience and messaging must be cohesive and consistent across channels.
We Are Investigators, Spies, Hunters & Data Junkies!
As data-driven marketers, we recognize the most effective approach for any brand must include a multi-channel strategy. That’s why all of our marketing strategies begin with research. We focus on 5 key areas of consumer data and behaviors to formulate the perfect strategy to maximize conversions.
First, we determine demographics for target markets and ideal customers, finding and following their patterns. We'll slice and dice data and market research to reveal the most promising points of interaction where potential customers will be most likely to find your brand. From there, we adapt the message and experience across all channels of brand engagement - both in and out of home.
Finally, we go in for the kill and drive consumers to conversions - whether that’s click-throughs, form fills, purchases, phone calls or other actions. Whatever the ROI metric we agree on, we’re ready to kick it into high gear for your company!
Ready for the new reality?
ADVERTISING
THE AVERAGE HUMAN ATTENTION SPAN IS 8 SECONDS
Sadly, that’s less than the attention span of a goldfish (9 seconds).
At Serendipit, we believe in BIG IDEAS that get real, measurable, transformational results. We start with a theme, develop a tagline and compelling copy, and then design creative ads that will stand out and disrupt the marketplace. Our campaigns get results!
Ready to make an impact?
OUTREACH AND PARTNERSHIPS
DO IT DIFFERENT
Engage Target Audiences In Diverse Ways
When it comes to outreach and partnerships, we’re ready to kick down the walls of the box and get your brand noticed. We know how to have fun, laugh and most importantly make an impact on the marketplace. Consumers are bombarded with noise, so in order to stand out, we need to cut through the noise and clutter, and trigger an emotion that consumers can connect with in a meaningful way.
Chili Pepper Costumes. Salsa Raids. Radically Cool RV Leasing Centers. Mustaches and Mariachis. Orange Bikes. Mascot Dance Offs.
Yep, we’ve done them all - and rocked the ROI.
Ready to make an impact?
Serendipit has blown away what we thought our expectations were for a marketing agency. Their team created and launched the Comfort Heroes campaign in October 2016 and it has been a tremendous success, generating positive reactions both internally and externally. Since the Comfort Heroes campaign, Donley Service Center has experienced its highest performing month of all time - several times over. Serendipit's marketing efforts have truly made an impact on our brand awareness in a crowded industry and have contributed to an improved bottom line.Ken DiCiccoDonley Service Center- The Serendipit team is really the marketing and PR ‘dream team’ for Orangetheory Fitness! As a franchise with very unique needs, they constantly go above and beyond to ensure that Orangetheory is best represented across the Valley. In just a few short months, they have helped wrangle in all the regional marketing efforts, secured an enormous amount of PR coverage and set-up partnerships with amazing organizations that make sense for our audience. They work hard and they make it look easy!Travis & Becky RennerOrangetheory Fitness
- We came to Serendipit with high expectations for one of our new student housing developments in the Auburn market and it is safe to say they exceed every expectation from start to finish, in every aspect of the project. From initial brand creating and strategy to current and ongoing marketing efforts, Serendipit has truly acted as our in-house marketing department, constantly generating new and innovative ideas. We feel confident relying on their big ideas and strategic execution because they consistently do whatever it takes to ensure that our property is leased up. Within the student housing industry, there is no other team that I would trust to deliver such thorough and impressive results for our properties.Travis MooreBarrett Properties
- Serendipit is at the top of the game – the team’s knowledge of marketing, social media, and the press is excellent. Of most importance to me is the speed at which they do what they say they will do – their turnover time, reliability, and going well beyond requirements sets them apart. I have had literally zero frustration with waiting for a project to be done, a reply to an email, or happiness with the project. This is unusual to find, and it’s nice to have the Serendipit team on top of things for my company 100% of the time.Lynne King SmithTicketForce
- Alexis, Melissa and the Serendipit team have been nothing short of an amazing partner to me and to Asset Campus Housing. If we need something, they are there in the trenches with us to ensure that each property stands out in the marketplace. They know the drill, they get it, they rollup their sleeves and get the job done. They are quick, dependable and most importantly they are great people that do a great job.Joe GoodwinAsset Campus Housing
- Alexis and her team are a group of high energy, creative, and forward thinking professionals who get the job done and have fun during the process. The positive energy is contagious and we have been most pleased with their marketing and social networking expertise as it’s been applied to our business. The PR team is on top of timelines and opportunities and we’ve been most pleased with the exposure. The Serendipit team really understand our business and passionately works to exceed our expectations.Deborah FitzgibbonCampus Suites
