P.B. Bell - Paradise @ P83 Branding

CLIENT BACKGROUND

P.B. Bell is a property management and development company based out of Scottsdale, AZ. Currently, P. B. Bell partners with Serendipit for PR and has worked with Serendipit on many branding projects for their properties. When it came time to create the brand for their Paradise @ P83 luxury rental development in the P83 District in Peoria, a vibrant suburb of Phoenix, Serendipit Consulting was a natural choice.

SERENDIPIT ACTIONS
Our tasks were to create and develop a hip, innovative, dynamic, and energetic brand that would resonate with the existing P83 District branding and draw young professionals to the community for pre-lease.

CAMPAIGN SCOPE
Paradise @ P83 logo, tagline, brand standards, business ID, and brochure
A visually stunning and dynamic look
An energetic WOW factor
Compelling copy and content
Appeal to a young professional demographic

STRATEGY
Attract potential residents with a compelling brand and message
Appeal to a young professional demographic with an active lifestyle

RESULTS
According to the team at P.B. Bell, Serendipit once again knocked it out of the park. The highly stylized and recognizable Paradise @ P83 brand is already hard at work, attracting young professionals to pre-lease their new luxury apartments. The Paradise @ P83 community is slated to open in Q1 of 2021.