The Giving Tree
Not your everyday "pot-prenuers." When Lilach Power and Dr. Gina Berman wanted their Arizona medical marijuana dispensary to stand out nationally as a strategically run, women-owned business, they called on Serendipit to raise the perception of The Giving Tree Wellness Center.
In a 12-month period, Serendipit secured 63 media placements including multiple Phoenix Business Journal features, more than 24 TV segments in the Phoenix market and 10+ national media placements. The cannabis duo was featured on the front cover of Marijuana Venture magazine and have been speakers at a number of events including O’Canna Biz and Dispensary Next, all thanks to Serendipit's extraordinary PR efforts.
In addition to our PR tasks, the Serendipit team revamped The Giving Tree's website into an easy-to-use, visually stimulating resource in an industry that often overlooks the online experience for patients.
- Social media posts related to PR media placements had 1200% higher engagement rates than other branded content.
- 94% increase in organic search year over year.
- 63 local and national media placements including one cover story in Marijuana Venture Magazine.
- Secured multiple national speaking opportunities.
- Media Relations
- Website Design & Development