Serendipit Consulting took the stress out of PR through a campaign for Buzzies (now rebranded as TouchPoints). Touchpoints is a neuroscientifically based wearable device that's designed to alleviate anxiety for individuals with autism and ADHD, professionals and many others.
In a noisy marketplace where thousands of wearable devices fight for media attention and consumers dollars, Serendipit was able to differentiate not just the product, but also the founders to attract the right attention.
Through a focused six-month campaign, the Serendipit team successfully secured extensive national media attention, elevating this local product to the national stage. This campaign won a PRSA Copper Anvil in 2017!
- Secured 61 media placements, with six placements still pending at the end of the first campaign. Wide mix of local and national media.
- Significant wins included The Huffington Post, Coffee with America, FOX News, ABC News, Wearable Zone, and Cheddar.
- Secured 14 placements (broadcast, bylined content and expert opinion) during the six-month campaign directly focused on Dr. Amy Serin as a leading, expert neuropsychologist.
- Secured multiple media attendees at the company’s first pop-up event, with multiple broadcast stories airing pre- and post-event, and seven online/print stories.