Serendipit takes a look at a new way to target to customers on Pinterest
Pinterest is essential to many social media plans, but it’s always been a bit tricky to stay top of mind with your customers on the platform. Now Pinterest is focusing on way for advertisers to target people in a brand’s customer database – for example, your business’s email list – with ads. The Pinterest team is hard at work prepping ad features for advertisers, and they expect them to launch next month.
Along with launching a new way to be in front of your audience, Pinterest is also rolling out a measurement tool which marketers will be able to credit their ads on Pinterest with the purchases people make on a brand’s e-commerce site.
Will your business benefit from this new Pinterest Ads? Contact the social media specialist at Serendipit Consulting, to get a head start.