The Power of Branded Graphics
Serendipit takes a look at defining branded graphics to create quality content for your customers.
Break away from the crowd this season and show off your content with branded graphics. It’s a unique way to drive home the importance of your brand stay top of mind with your target market.
Define a Theme
Before you can go out and build cohesive branded graphics, you will need to set brand standards. This will ensure each time your customer see’s a marketing item from you, that it will look consistent to what they’ve seen in the past. We recommend sticking with a similar layout for your social media posts and switching out the main image to provide a unified vision.
Differentiate Yourself From Your Competitor
With the right branded graphics, you’ll begin to separate yourself from your competitors. You can also differentiate through action such as an offer, new product, etc. These two work in harmony, allowing you to share new content with your customers and drive sales.
Once you’ve nailed down your branded graphics, this is the perfect time to create sticky and shareable content. If planned and executed correctly, there is a good chance that there will be plenty of organic virility. You can boost this by offering an incentive, like an Instagram share contest.
Make sure to put your best foot forward in 2015 with curated and branded content. Not sure where to start? Contact Serendipit Consulting today for all your marketing and PR needs.