Unfortunate events at a student housing community can far too easily and quickly become public relations nightmares. While expecting the unexpected, it’s wise to have a plan in place for some of the most common, and worse-case scenario events. That’s where a public relations crisis response plan becomes necessary.
Serendipit’s co-owner and president of PR, Melissa DiGianfilippo, was featured in Student Housing Business Magazine discussing crisis PR in the student housing industry.
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Source: Student Housing Business