Current college students, as well as prospective ones, trust each other more than any other age cohort, so maintaining a positive reputation for your property online is crucial. Too many bad reviews are not good for your property, but the good news is that these numbers can be improved, and all it takes is a regular monitoring of the reviews and a commitment to responding to each one with a positive spin and pledge to rectify the situation described in the review.
Learn more on how Serendipit monitors reviews and limits online irritation, here.