Brand naming is both a science and an art. Your brand’s history, story to date, objectives, key differentiators and aspiration serve as inspiration. A full competitive analysis of the landscape serves as juxtaposition. When combined with our brand positioning workshop, powerful insights are revealed. Our team then continues to research, brainstorm, and when complete, presents an initial list of unique options. From this name, a brand blossoms. Our expertise ensures you take the correct first step.