We pride ourselves in our ability to communicate a community’s message through the media – in print publications, blogs, TV, radio and more. Public relations plays an important role in the success of any student housing lease up, and we have the experience to earn media placements that garner the best possible attention. Not only can we target media with effective messages that students may see, read and hear, but we can also target outlets that will reach parents. Importantly, we have the know how and experience to navigate through potentially detrimental crisis situations and come out on top.
Crisis situations can occur in any business at any time, but the student housing industry is especially susceptible. When you bring together hundreds or thousands of college students to live in a luxurious off-campus housing community, you can expect that residents will be irresponsible at times and that situations will occur that are beyond your control.
It’s vital to have a solid crisis communications strategy in place to protect a community’s valuable reputation to ensure you can continue to lease up your property. Serendipit’s team of PR professionals is skilled at handling these stressful crisis situations, from message management to media relations to stakeholder communications.