The Importance of Creating a Strong Brand for Your Student Housing Community
Alexis Krisay, Vice President of Marketing at Serendipit Consulting, shines light on the importance of creating a strong brand for your student housing community.
“Brand development is the foundation for a successful student housing community and will establish an overall lifestyle that students can relate to and identify with. In order to do this, it is important for everyone involved in the project to have a clear understanding of what a brand is, how it is created and how it is maintained. While branding covers a large scale of components, it is important to keep in mind that a brand is not just a symbol, name or something that can be frequently changed; a brand is an entire identity created to personify a community. For ultimate success, a brand must be clearly established from the start, resonate with the appropriate audiences and strengthen the overall appeal of the community.” Click here to read more.